Job Description

The Trade Marketing Manager will assist our wholesalers, retailers, or distributors with their marketing strategy, including message development, marketing materials, and brand awareness as it relates to Pro Audio and Neumann for the purpose of increasing the demand from our direct Pro Audio customers. You will assist in rolling out strategies to generate interest in these products, enhancing sales and increasing market share via wholesalers, retail organizations & direct customers for Pro Audio Business Unit & Neumann in their region.

Responsibilities: Assist in Strategy Formulation:

• Research and recommend marketing initiatives and programs that align with corporate strategy and support pipeline and revenue goals for the Pro Audio Business Unit & Neumann in the Region.
• Identify and propose business building and market share enhancement ideas and promotional initiatives
• Utilize information obtained from the Sales department as well as Market data and suggest implications for Trade Marketing strategy
• Conduct detailed analysis to better understand the current business value chain as well as potential areas for growth and efficiency expansion and propose value opportunities and channels/routes to market
  

• Assist in preparing, presenting, executing and analyze COOP/MDF plans with our main customers
• Study the market and propose initiatives (e.g. fairs, events, campaigns…) to be undertaken for increasing sales in this segment, based on KPI’s (e.g. leads)
• Identify and propose initiatives for creating brand awareness in B and C Class brand through trade marketing initiatives.
• Assist in executing and analyzing these initiatives in your region
  

• Integrate with Business Group Heads and Sales team in order to understand new product developments and understand requirements from a marketing perspective
  

• Work closely with the Sales department in understanding customer requirements and behavior
• Support sales pitches through researching specific client or target related information
• Assist in proposing and design marketing initiatives to augment sales across regions

• Effectively establish channel strategies along with implementing any marketing activities and initiatives in various regions
• Coordinate with sales team for implementation of marketing initiatives
• Recommend how to improve procedures to link entire marketing activities with sales team activities
  

• Identify and propose external agencies / strategic partners for marketing initiatives
  

• Coordinate with external vendors such as marketing agencies, Booth builders etc. and maintain relations with these
• Use the approved partners per continent
  

• Assist in creating a detailed marketing budget for various events conducted by the marketing department
• Assist in tracking planned budget versus actual expenses (BI) incurred
• Coordinate with the local finance teams a budget forecast in the correct cost centers
  

• Check the invoices received and coordinate with Finance and Accounts team for timely payment
• Add the cost center, account and a proper description of the cost

• Degree or Diploma in Business Management/Marketing/Public Relations/Advertising
• Minimum 5 years of Trade Marketing Experience, in-depth experience of marketing in similar industry
• Strong PC Skills in MS Office with good operational and technical skills
• Excellent interpersonal, analytical skills and teamwork
  
• Good organizational skills with excellent follow-through and problem-solving skills