Vice President, Regional Marketing, East South Asia Pacific
Singapore, Singapore
Job Description
This role will leads Regional Marketing for East South Asia Pacific “ESAP” with a scope encompassing e-Commerce and Digital Marketing, Brand Marketing & product positioning, Communications & Public Relations, Social Media, CRM and the Loyalty Programme.
Responsibilities
- Responsible for the development and execution of the ESAP Regional Marketing plan and annual marketing calendar
- Taking care of ESAP KPIs including website booking entry rates, website conversion, return on advertising spend, ESAP repurchase rates; PR/Media Value; Social Engagement and new customer acquisition rates per budget
- Managing the marketing action plan in line with the corporate brand positioning
- Brand image in line with global direction existing and new resorts
- Manage the regional marketing budget
- Min 5 years’ experience in a Marketing Manager role with a strong digital and traditional marketing competencies;
- Experience in managing a regional marketing experience
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Job Detail
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Job IdJD1143056
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned