Job Description

Tinder brings people together. With tens of millions of users, hundreds of millions of downloads, over 3 billion swipes per day, 20 million matches per day and a presence in every country on earth, our reach is expansive-and rapidly growing.

We are looking for a Regional leader for APAC marketing with proven experience leading a global brand across multiple countries. This person will oversee the growth of the Tinder business and brand in APAC. This is a high impact role that will report directly to Match Group APAC CEO with a matrix reporting line to the Tinder CMO.

Key Responsibilities include:

• Develop and and drive a multi-year Tinder APAC marketing growth strategy
• Deliver marketing efficacy against regional goals and fiscal management of regional budgets, measured in brand health and business growth
• Annual and quarterly marketing planning, including country investment strategies, regional partnerships, media strategy and marketing innovation
• Oversee the creation of impactful marketing collateral, content, and messaging that resonates with local audiences
• Responsible for regional operational structure, processes, headcount planning, performance reviews and career development of the team. Builds, coaches and retains a team of country managers
• Stay up to date on local consumer insights, product usage & needs, cultural nuances and user behavior.
• Maintain a metrics driven framework to optimize spend allocation across our markets. Informed by competitive activity, revenue opportunities, product fit, marketing ROI.
• With market leads, monitor ongoing growth and business health of each country.
• Collaborate with Product to identify opportunities for better product market fit as it relates to needed feature sets, pricing, localization.
• Partner with Comms to deliver proactive APAC PR strategies.

What we\'re looking for:

• Proven experience running a multi-country region, and deep experience in building and shaping the world\'s best consumer brands. Extra points if focused on youth, culture, or digital.
• Highly analytical with an ability to build data-informed business and marketing strategies.
• Scrappiness - the ability to accompany strategic instincts with a \'sleeves rolled up\' clear sense of purpose, execution and delivery - and fit with Tinder\'s high energy, transparent and candid culture.
• A proven track record across all marketing disciplines, possess specialized expertise and a comprehensive understanding in marketing.
• Experience in setting up team structures and processes to create maximum impact, communication clarity and impact.
• The ability to set clear and challenging goals while committing the organization to improved performance; accountable, tenacious and relentless about driving results.
• Comfortable with ambiguity and uncertainty; the ability to adapt nimbly,lead others and create solutions through complex situations.
• Must have the ability to travel to various APAC markets to work with the teams on the ground and to LA HQ.

Relationships and Influence:

• A leader who is viewed by others as having a high degree of integrity and forethought in his/her approach to making decisions; the ability to act in a transparent and consistent manner while always taking into account what is best for the overall Tinder organization.
• Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively.
• Encourages others to share the spotlight and visibly celebrates and supports the success of the team.
• Creates a sense of purpose/meaning for the team that generates followership beyond their own personality and engages others to the greater purpose for the organization as a whole.

As part of our team, you\'ll enjoy:

- Working on a product that has an immediate impact on people\'s lives all around the world

- Comprehensive health insurance coverage, including medical, dental and vision

- 20 paid vacation days

- Perks include mobile phone reimbursement and a fitness membership subsidy

- No Meeting Wednesdays

- The opportunity to join six active Employee Resource Groups (ERGs)

Match Group