Job Description

JOB DESCRIPTION

JOB FUNCTION : Communications & Marketing Expert (VP/Director)

DEPARTMENT : Communications & Brand Experience, WB APAC

REPORTING TO : Head, Communications & Brand Experience, WB APAC

Key Responsibilities

• Develop and implement regional communications and marketing plan to increase brand awareness and equity in the APAC region
• Work closely with global communications and marketing teams to develop and implement global communications and marketing strategies that align with company goals, business plans, revenue goals and strategic objectives
• Ensure effective use of budgets relating to marketing activities
• Manage participation in events, conferences, sponsorships and awards to enhance our brand awareness and align to our strategic priorities
• Identify and manage external awards participation end-to-end, from nomination (drafting of submissions) to publicity
• Pitch and manage speaking opportunities at seminars/conference/industry events for senior executives, including the preparation of content, presentation slides and talking points
• Lead and manage all sponsorship activities end-to-end, including collaborating with various stakeholders and external partners/agencies on the planning and implementation of events and sponsorship engagements
• Support PR efforts such as media interviews, media releases, media queries etc., related to the awards, events and sponsorships
• Channel management \xe2\x80\x93 website, intranet, social media (LinkedIn)
• Support internal communications activities, develop senior leader communications and coordinate within the Asia Pacific network to ensure alignment to business strategy and priorities
• Oversee the application of corporate brand identity across marketing materials and channels
• Prepare reports and presentations on marketing metrics to present to management

• Bachelor\'s degree in Marketing, Communications, Public Relations, Business or a related field
• More than 10 years of experience in communications and marketing
• Good integrated marketing experience comprising marketing communications, corporate branding, digital marketing, PR/media, events and sponsorship management
• Strategic thinker, creative in executions with an eye for details
• Excellent written and verbal communication skills
• Data driven with strong analytical skills
• Good interpersonal and senior stakeholder management skills
• Collaborative team player
• Experience in managing external agencies and vendors
• Experience in the banking or financial services industry is preferred but not essential

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