Vp/director, Communications & Brand Experience Apac
Singapore, Singapore
Job Description
b'
JOB DESCRIPTION
JOB FUNCTION : Communications & Marketing Expert (VP/Director) DEPARTMENT : Communications & Brand Experience, WB APAC REPORTING TO : Head, Communications & Brand Experience, WB APAC
Key Responsibilities
- Develop and implement regional communications and marketing plan to increase brand awareness and equity in the APAC region
- Work closely with global communications and marketing teams to develop and implement global communications and marketing strategies that align with company goals, business plans, revenue goals and strategic objectives
- Ensure effective use of budgets relating to marketing activities
- Manage participation in events, conferences, sponsorships and awards to enhance our brand awareness and align to our strategic priorities
- Identify and manage external awards participation end-to-end, from nomination (drafting of submissions) to publicity
- Pitch and manage speaking opportunities at seminars/conference/industry events for senior executives, including the preparation of content, presentation slides and talking points
- Lead and manage all sponsorship activities end-to-end, including collaborating with various stakeholders and external partners/agencies on the planning and implementation of events and sponsorship engagements
- Support PR efforts such as media interviews, media releases, media queries etc., related to the awards, events and sponsorships
- Channel management \xe2\x80\x93 website, intranet, social media (LinkedIn)
- Support internal communications activities, develop senior leader communications and coordinate within the Asia Pacific network to ensure alignment to business strategy and priorities
- Oversee the application of corporate brand identity across marketing materials and channels
- Prepare reports and presentations on marketing metrics to present to management
Experience / Competencies
- Bachelor\'s degree in Marketing, Communications, Public Relations, Business or a related field
- More than 10 years of experience in communications and marketing
- Good integrated marketing experience comprising marketing communications, corporate branding, digital marketing, PR/media, events and sponsorship management
- Strategic thinker, creative in executions with an eye for details
- Excellent written and verbal communication skills
- Data driven with strong analytical skills
- Good interpersonal and senior stakeholder management skills
- Collaborative team player
- Experience in managing external agencies and vendors
- Experience in the banking or financial services industry is preferred but not essential
Beware of fraud agents! do not pay money to get a job
MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.
Related Jobs
Job Detail
-
Job IdJD1291478
-
IndustryNot mentioned
-
Total Positions1
-
Job Type:Full Time
-
Salary:Not mentioned
-
Employment StatusPermanent
-
Job LocationSingapore, Singapore
-
EducationNot mentioned