Vp/director, Communications & Brand Experience Apac

Singapore, Singapore

Job Description

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JOB DESCRIPTION
JOB FUNCTION : Communications & Marketing Expert (VP/Director) DEPARTMENT : Communications & Brand Experience, WB APAC REPORTING TO : Head, Communications & Brand Experience, WB APAC
Key Responsibilities
  • Develop and implement regional communications and marketing plan to increase brand awareness and equity in the APAC region
  • Work closely with global communications and marketing teams to develop and implement global communications and marketing strategies that align with company goals, business plans, revenue goals and strategic objectives
  • Ensure effective use of budgets relating to marketing activities
  • Manage participation in events, conferences, sponsorships and awards to enhance our brand awareness and align to our strategic priorities
  • Identify and manage external awards participation end-to-end, from nomination (drafting of submissions) to publicity
  • Pitch and manage speaking opportunities at seminars/conference/industry events for senior executives, including the preparation of content, presentation slides and talking points
  • Lead and manage all sponsorship activities end-to-end, including collaborating with various stakeholders and external partners/agencies on the planning and implementation of events and sponsorship engagements
  • Support PR efforts such as media interviews, media releases, media queries etc., related to the awards, events and sponsorships
  • Channel management \xe2\x80\x93 website, intranet, social media (LinkedIn)
  • Support internal communications activities, develop senior leader communications and coordinate within the Asia Pacific network to ensure alignment to business strategy and priorities
  • Oversee the application of corporate brand identity across marketing materials and channels
  • Prepare reports and presentations on marketing metrics to present to management

Experience / Competencies
  • Bachelor\'s degree in Marketing, Communications, Public Relations, Business or a related field
  • More than 10 years of experience in communications and marketing
  • Good integrated marketing experience comprising marketing communications, corporate branding, digital marketing, PR/media, events and sponsorship management
  • Strategic thinker, creative in executions with an eye for details
  • Excellent written and verbal communication skills
  • Data driven with strong analytical skills
  • Good interpersonal and senior stakeholder management skills
  • Collaborative team player
  • Experience in managing external agencies and vendors
  • Experience in the banking or financial services industry is preferred but not essential

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Job Detail

  • Job Id
    JD1291478
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned