Yield Management & Marketing Specialist

Singapore, Singapore

Job Description


Description

We are looking for someone passionate in advertising, with a strong curiosity, who loves numbers, to join our yield management team to help monetize our digital assets. Your focus will be on Lifestyle & Entertainment, Chinese, Social and YouTube Strategy & Commercial.

Responsibilities :

  • Monetize key seasonal events (Christmas/CNY/National Day/11.11) and tent-poles IP (Star Awards)
  • Analyze our entire inventory (volume/pricing/formats/content) and craft tactical packages to optimize monetization
  • Participate & plan the digital portion of integrated packages for new sponsorship
  • Work closely with Business Unit Owner & Ad Tech to identify opportunities on existing & new products
  • Review pricing of our assets on a regular basis
  • Drive pricing for social platforms, including social commerce, livestreaming, social tribes
  • Drive pricing/ solutioning for YouTube
  • Drive our digital audio business (meLISTEN) Operations
  • Help with project management on the key/tentpole projects, outline deliverables and consolidate info needed to ensure right and successful execution
  • Establish processes for new products/services (Finance/Business Units / Ad Ops)
  • Help to ring-fence the social platform do\'s and don\'t\'s Evangelize
  • Create case studies and train salespeople on digital audio
  • Create case studies on Social & YouTube partner network
Requirements :
  • Bachelor\'s Degree or equivalent
  • Diplomacy skills and an ability to engage with a wide range of key internal and external stakeholders
  • Highly collaborative
  • Strong problem solving and analytical skills
Mediacorp is committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

Requisition ID: 1555

Division: Digital Sales, Solution & Ops

Department: Digital Solutions & Operations

Employment Type: Full-Time

Function: Marketing

Experience: Associate

Education: Bachelor\'s Degree/Post Graduate Diploma/Profession

Location:

Singapore, Singapore

Mediacorp

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Job Detail

  • Job Id
    JD1355003
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned