Job Description

Coty is one of the world\xe2\x80\x99s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY\xe2\x80\x99s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

ROLE AND DEPARTMENT

About the role
The Assistant Brand Manager (ABM) is responsible to support the Brand Manager in building brand equity for our Luxury fragrance portfolio of brands & growing market share in the markets we operate in. The ABM will achieve this via collaboration with our distributors in the execution of brands marketing strategies and plans, managing the relationship with them, understanding the market and influencing the company to adapt the plans and guidelines to better win in-market.

THE ROLE

In this role you will be responsible for:

• Have joint business planning with distributors & to align key marketing initiatives, marketing calendar (both launches & re-promotes) & marketing investments.
• Validate & align 360 marketing plans
• Ensure all marketing executions are on brand & within brands\xe2\x80\x99 DNA.
• Liaise with APAC marketing team
• Monitor & Analyze post execution/ launch results
• Obtain visibility & ensure distributor marketing investment is utilized/ optimize well & is in line with brand direction in building brand equity in market
• Consolidation and analysis of monthly sales by brand/category/SKU \xe2\x80\x93 vs Previous Year, vs Plan/Business Plan
• Determine product assortment for distributor markets, cascade marketing launches, collate forecast
• A&P management, tracking, ROI

WHAT YOU\xe2\x80\x99LL BRING

We\xe2\x80\x99d love to see candidates who have:

• Diploma or Bachelor\xe2\x80\x99s Degree in Business Administration, or similar
• Strong MS excel, Word and power points skills
• Experience of minimum 5 years or more in marketing & managing Distributors
• Knowledge & exposure to the region \xe2\x80\x93 SEA, APAC
• Be persuasive and have the ability to drive growth conversations
• Ability to work in fast-pace environment
• Resilient and flexible, adapts to new challenges
• Be passionate, enthusiastic and has fun in work achievement
• Be able to thrives on challenges and keeps a healthy attitude under pressure
• Good communication and interpersonal skills
• Ability to work with Customers over the phone and e-mail, ad to travel (once a quarter)

Coty