Job Description

Description

We're looking for a social media enthusiast to manage the online presence of our YouTube digital channels. The candidate will be responsible for advocating the brand on social networks. Creating our product's social persona and actively go out within the online community to connect with potential customers and advocate the brand. The candidate will play a critical role in curating and creating content for our YouTube audience to meet our business objectives.

Responsibilities

• Defines social value proposition, brand voice & best practices.
• Identifies new trends/developments & which social platform to use to reach what audience
• Monitor and engage with users on YouTube channels daily - including curating, crafting, posting, scheduling, measuring, analyzing, responding, listening, engaging and experimenting.
• Communicate with content teams on trending topics and act on them to engage the community.
• Manage YouTube with content and marketing teams to meet business objectives
• Conceptualize and create visual, sharable content, as well as explore new ways to engage fans on YouTube
• Take a leadership role in cultivating YouTube conversations and engagement across all channels
• Online reputation management by responding to questions and complaints with a "customer first" mindset and flagging up/mitigating potential conflicts/issues
• Familiar with YouTube analytics and utilize its data to increase audience share organically and engage fans more effectively

Requirements

• 2-4 years of Social Media management experience with an in-depth understanding on what works on the digital platform especially YouTube
• Great written communication skills
• Socially active using mediums like Facebook, Instagram, Twitter, Tik Tok, Reddit, YouTube
• Is agile, out-going, a team player and have a helpful disposition to lead/guide other colleagues when necessary
• Is inquisitive and enjoys the social media ecosystem by keeping himself or herself up-to-date with digital developments/tools, trending topics and conversations
• Have a good understanding of social listening tools (Tubular, Digimind) and social media analytics
• A good eye for design and the ability to source/create eye-catching content using Adobe Creative Cloud or any other relevant software
• Have a winning customer-service approach and awareness to identify potential negative or crisis situation
• Be able to work independently
• Proficient in a Mother Tongue language (Chinese, Malay, Tamil)

Mediacorp is committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

Requisition ID: 1381

Division: Marketing & Communications

Department: Digital Marketing

Employment Type: Full-Time

Function: Advertising

Experience: Entry Level

Education: Diploma/Advanced/Higher/Graduate Diploma

Location:

Singapore, Singapore