Job Description

:

• Branding, Community and Communications

• Consolidate and develop an overarching communications framework for IIE and its respective programmes.
• Oversee the development and implementation of marketing and public communications initiatives, including but not limited to print, online and social media platforms.
• Develop a strong brand message and ensuring consistency across all platforms.
• Deliver persuasive and differentiated messaging for all prospects across the life-cycle of all programmmes.
• Cultivate and maintain contacts with various media outlets.
• Develop and implement best practices within the marketing and communications team.
• Effectively build relationships and establish trust to develop meaningful internal and external networks.
• Drive targeted and sustained engagement of priority stakeholder communities e.g. "teaching community"(instructors and mentors, faculty and VC boards), "ground-up community" (student leaders and groups),"funding community" (VCs/ Family Offices/ donor).
• Generate actionable insights and drive sustainable collaboration between the people, private, public sectors.
• Design partnerships strategies that help shape engagements and priorities as aligned with SMU 2025.
• Enhance diversity of partnership exposures (establishing balanced mix of weak vs strong and homogeneous vs heterogeneous networks).
• Responsible for understanding, tracking and analysing metrics related to the impact of IIE's community building efforts.
• Reinforce IIE as a convener and builder of the local/ regional/ global I&E ecosystem in the long term.
• Monitor, review and analyze marketing and PR performance regularly and report to management.
• Corporate reporting of Innovation initiatives to SMU management, grantors and donors.
• Oversee KPI performance as well as budget planning and utilization for marcomms initiatives.

Qualifications:

• Degree / Post Graduate Degree in business, marketing, education or related disciplines.
• 12 - 15 years of relevant working experience.
• Excellent project management and organizational skills with a strong sense of ownership and accountability
• Effective communication, presentation skills.
• Creative problem solver comfortable with working in rapidly evolving landscape and projects loaded with uncertainty.
• Acts with a sense of urgency to meet tight deadlines.
• Thinks beyond own area of responsibility examining linkages and interactions between different parts of a system.
• Strong knowledge of budget, grant administration and financial management principles.
• Excellent interpersonal skills with the ability to collaborate across departments and manage a wide range of stakeholders and students effectively.
• Ability to thrive in a fast paced, dynamic start-up environment.
• Up to date with industry trends in the innovation and entrepreneur eco-system.
• Prior experience in the education industry or in a startup will be viewed favorably.
• Humble, authentic, value hard work, has high standards and is outcome driven.

Other Information:

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.

About Us:

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.