Job Description

Assistant Manager, Marketing (Campaigns & Retail)Sephora Singapore is seeking a strategic and detail-oriented Assistant Manager to lead the development and execution of our priority push campaigns, commercial campaigns, retail marketing initiatives, and trade marketing strategies. This role requires a strategic thinker with robust project management skills and a passion for the beauty industry. The Assistant Manager will take ownership of marketing projects, manage key stakeholders, and work closely with cross-functional teams to ensure the successful execution of campaigns that drive brand growth and enhance customer engagement.Key Responsibilities:

• Omni & Integrated Marketing Campaigns

• Collaborate with senior marketing executives to execute strategic campaign touchpoints for in-store events and promotional marketing.
• Develop and implement comprehensive communications plans, ensuring alignment across all Sephora-owned channels, including e-commerce and retail stores.
• Oversee the seamless integration and execution of campaigns, coordinating closely with onsite management and retail operations.
• Manage the procurement of gifts with purchase (GWP), from ideation to distribution.
• Conduct post-mortem analysis to evaluate campaign effectiveness and identify improvement areas.

• Retail Marketing

• Direct retail marketing campaigns that align with overall brand strategies and business objectives.
• Enhance customer engagement through meticulous management of retail touchpoints and innovative in-store marketing solutions.
• Negotiate and manage partnerships with malls and brands to develop engaging in-store promotions and events.
• Develop and maintain relationships with mall management and other retail partners to secure marketing support and drive traffic to stores.
• Develop targeted marketing strategies for the Sephora ION Orchard flagship store, positioning it as a leader in innovation and customer experience, distinctly differentiated from other locations.
• Monitor and analyse the performance of retail marketing campaigns and promotions to assess effectiveness and ROI.

• Trade Marketing:

• Drive strategic collaborations and partnerships with brands to enhance product offerings and promotional activities.
• Work closely with brands to align marketing efforts, ensuring that collaborations effectively support both Sephora\'s and partners\' strategic goals.
• Develop and execute co-marketing strategies with key brands to maximize brand visibility and sales performance across channels.
• Analyse market trends and consumer insights to tailor partnership strategies that resonate with target demographics.

• Leadership and Team Management:

• Provide leadership, guidance, and mentorship to Senior Marketing executive and Trade Marketing executive.
• Streamline processes to remove operational barriers, enhancing team efficiency and effectiveness in project execution.
• Foster professional development and ensure high performance and productivity within the team.
• Evaluate team performance regularly and provide feedback and support to enhance skills and capabilities.

• Passionate about the beauty industry with a keen understanding of current trends.
• Strategic thinker with a creative mindset.
• Highly organized and detail-oriented.
• Resilient and adaptable in a fast-paced environment.
• Demonstrate excellence in project & time management
• Strong analytical skills, SQL and Google Analytics experience will be advantageous

Sephora