Job Description

Job Purpose

The Lee Kuan Yew School of Public Policy is looking for an Assistant Manager for the Thought Leadership and Strategic Communications team. The incumbent\'s scope of work will support content developments to enhance brand awareness and stakeholder engagements as well as manage media and related engagements for the School. Including, experience in leveraging analytics to strengthen brand, and managing turnkey project budgets for tracking and reporting.



- Build and support the website content initiatives and strategies to drive traffic, engagement and leads of digital hubs within the School\'s thought leadership platform (http://global-is-asian.nus.edu.sg/) and supporting social media channels
- Conceptualise visual assets to further enhance thought leadership content build
- Handle queries from the media and build media engagements for the School\'s reputation and public awareness initiatives
- Coordinate across functional teams and faculty to collaboratively deliver an effective content branding strategy on website content build and editorial plan
- Develop and maintain editorial governance in key messaging that is consistent with the School\'s mission and vision through web content and media engagements
- Manage third-party partnerships and content collaboration that supports the content build online in various formats (articles, videos, infographics, podcasts)
- Track and analyse analytics in website and social media channels to identify opportunities and enhance performance in content branding strategy
- Manage project budget against overall content efforts to demonstrate effective allocation and further amplification strategies for thought leadership

Qualifications

- Possess a Bachelor Degree or higher in Mass Communication, Media studies, Business Administration, Marketing, or Economics (or equivalent).
- Possess over 6 years of relevant working experience, preferably in managing website content, media and editorial work, and/or public relations
- Possess an editorial mindset and production skills to create content in a diverse range of interest and consumption trends; in varying formats (podcast, video, infographics)
- Team player and innovative thinker, a strategist/self-starter with problem-solving skills; committed to build key relationships across stakeholders to positively influence business results through digital channels for a diverse audience range
- Possess a strong analytical mindset to identify new opportunities and drive growth
- Possess good interpersonal skills; strong written/editorial and verbal/presentation skills
- Possess strong project management skills; able to manage digital content agencies and internal stakeholders at all levels in a complex and dynamic environment to drive leads

Covid-19 Message

At NUS, the health and safety of our staff and students are one of our utmost priorities, and COVID-vaccination supports our commitment to ensure the safety of our community and to make NUS as safe and welcoming as possible. Many of our roles require a significant amount of physical interactions with students/staff/public members. Even for job roles that may be performed remotely, there will be instances where on-campus presence is required.

Taking into consideration the health and well-being of our staff and students and to better protect everyone in the campus, applicants are strongly encouraged to have themselves fully COVID-19 vaccinated to secure successful employment with NUS.

More Information

Location: Bukit Timah Campus

Organization: Lee Kuan Yew School of Public Policy

Department : Thought Leadership and Strategic Communications

Employee Referral Eligible:

Job requisition ID : 18421

National University of Singapore