Job Description

To ensure the efficient deployment of adidas concepts both product and brand (SP/SS) through omni-channel (retail, wholesale, ecom) marketing across all categories.

To support sustainable and profitable market share growth in the relevant SFC by providing effective and efficient omnichannel deployment of key product categories across all appropriate customers, channels, including monobrand, wholesale and ecom.

KEY RESPONSIBILITIES:

• Ensure retail marketing excellence across all store concepts and channels (Planograms, Store Concepts, Visual Merchandising)
• Retail calendar management ensuring alignment with brand priorities for the season
• Harmonizing campaign executions across 5 country clusters in SEA
• Management of Pre-In-Post Season of all key brand calendar campaigns
• Deliver SEA-relevant toolkits and guidelines to countries
• Execution of the 360 degree omnichannel product and brand concepts in market
• Ensure that all key concepts for the season are sold in to all market channels in country
• Ensure global/ regional marketing guidelines are upheld during execution of concepts in market
• Ensure mid and post season analysis of sell in and sell through of all concepts across all channels.
• Work cross-functionally with the market VMs, Brand Comms, Retail and sales teams to pro-actively assess any sell through issues and develop in conjunction with SEA / SFC brand teams solutions as appropriate to address the same. Omnichannel Consumer Intelligence and drive the successful implementation of Consumer Profile Mapping across all channels for brand adidas
• Execution and delivery of key concepts at pre line final line meetings for season sell in meetings. All strategies are to be in line with Global and SEA direction

People:

• Work alongside involved internal stakeholders in relation to our Category / Brand process and plans.
• Act as a business contact and country feedback facilitator to SEA for all channels / pertinent categories.

Controlling:

• To monitor all required reports and budgets.

KEY RELATIONSHIPS:

• APAC BUs
• APAC Brand Activation
• SEA brand team
• Country brand team
• APAC Sports Marketing

KNOWLEDGE, SKILLS AND ABILITIES:

• High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
• Marketing budget planning & Management
• Strong presentation and influencing skills to internal & external stakeholders
• Advanced user of MS Office suite of products
• Experience in both, market and regional marketing organization preferred

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• At least 2 to 3 years experience in relevant Marketing fields
• Sales and /or Marketing experience, in retail sector will be preferred
• Experience of working in a matrix organization
• Fluent in English

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