Job Description

Responsibilities

• Lead all digital marketing initiatives (SEO/SEM, email marketing, social media, display ads) to boost brand awareness, generate leads, and drive conversions for MSc programs in China and India.
• Analyze competitor strategies and leverage insights to refine your approach and gain a competitive advantage.
• Develop compelling ad content (visuals, copy, multimedia) to capture the interest of prospective students.
• Implement effective SEO and SEM strategies to increase organic and paid search visibility.
• Oversee multi-channel campaigns and ensure top-notch quality assurance across all elements.
• Leverage data analysis to generate actionable insights and optimize campaign effectiveness.
• Lead and motivate your team to deliver on core tasks and meet deadlines.
• Manage the digital advertising budget for optimal resource allocation.
• Track metrics, analyze campaign performance, and provide data-driven recommendations to achieve campaign goals and maximize return on investment (ROI).
• Enhance website and landing page performance to improve conversion rates and user experience.
• Craft engaging content like student interviews and subject-specific articles to attract target audiences.
• Develop captivating stories from complex research and profiles for bi-annual newsletters.
• Plan, write, and design various marketing materials (newsletters, brochures, etc.) for online and offline use.
• Plan and execute corporate events of various scales, ensuring brand consistency throughout.

Requirements

• Degree in Marketing, or Communications, or a related field.
• Minimum 3 \xe2\x80\x93 5 years of experience in digital marketing building multi-channel marketing strategies including, SEO, SEM, social media, and other digital platforms
• Experience in marketing automation

We regret that only shortlisted candidates will be notified.
GMP Recruitment Services (S) Pte Ltd | EA License: 09C3051 | EA Personnel: Arcus Ang | Registration No: R1985843

The GMP Group