Job Description

Job TitleAD / Snr Manager, PerformanceReporting toBusiness DirectorBased atPHD SingaporeReporting Structure: You report to the Business Director You are expected to manage your team as well as any specialist delivery services that are being deployed in your business.Responsibilities: Ability to manage personal and professional opinions in line with company direction. Develop and update client performance media plans, reports and provide insights and commentary. Analyse ongoing performance to identify campaign trends and key insights to ensure pro-active solutions are regularly presented to clients and agency teams. Continuously recommend ideas/tactics to clients for campaign optimization. Manage a performance and activation team and oversee their career development, output, and their learnings across all performance marketing channels. Liaise directly with different media partners and clients to build strong relationships. Provide consult and training to clients and internal teams on how to run performance marketing campaigns. Create detailed, data-driven forecasts for spend and performance KPIs Manage large budget pools with the goal of achieving a strong ROAS Work with the finance teams to resolve billing discrepanciesExperience required: Bachelors degree Minimum 7 years of work experience in a performance media role. Minimum 3 years of team leadership and mentoring experience Deep technical expertise with SEM across all search engines platforms (Google, Microsoft, Baidu, Qihoo, Naver, Yahoo!JP, and Yandex) Strong technical expertise in Google Analytics, Google Data Studio, App Marketing (Google UAC, Apple Search Ads, etc.) Basic technical understanding of SA360, Social Media Marketing, Programmatic Advertising Understands attribution modelling/lifetime value (LTV) and its impact across all channels Ability to create and modify Google Ads/Google Data Studio scripts are a big plus You have a proven track record of optimizing very large Google Ads accounts, driving conversion driven KPI goals (Revenue/ROAS), and building accurate forecasts Strong communicator and storyteller, possesses excellent verbal, written and presentation skills Broad client experience across a breadth of industries and categories; Understand business issues at the core Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines Have strong organizational skills being able to manage multiple clients / projects at once Be confident in analyzing and acting on marketing data Demonstrable experience in working across regional campaigns and different local languagesPersonal Attributes: A 'Can Do' attitude Tenacious Business savvy Entrepreneurial Persuasive Leadership qualities Great interpersonal and communication skills internally, with media owners and clients
Not Specified