Job Description

JOB DESCRIPTION: Primary Function: * To drive sales and execute the E-Commerce Strategy for Abbott Nutrition aligned with the overall business goals and marketing strategies in Singapore. Ensuring Abbott brands lead in all aspects along the digit JOB DESCRIPTION: Primary Function: To drive sales and execute the E-Commerce Strategy for Abbott Nutrition aligned with the overall business goals and marketing strategies in Singapore. Ensuring Abbott brands lead in all aspects along the digital path to purchase to drive demand. Major Responsibilities: Work closely with assigned ecommerce retailers to execute on integrated content and promotion plans that drive business impact. Implement the eCommerce strategy in partnership with the sales & marketing teams to maximize sales through assigned eCommerce channels in Singapore Manage budget, operational cost and agency / partner investments for all eCommerce related activity. Execute Customer specific business building programs in partnership with Sales & Marketing teams. Identify opportunities for Abbott and its Customers based on a strong understanding of their strategies and shoppers. Along with the ecommerce manager, present marketing plans, specific programs, shopper insights, latest research and best practices to the Customer and Brand teams for their input, support and alignment Ensuring product content is compliant with basic and enhanced standards including establishing A+ content for our products on e-retailers and basic/enhanced content on targeted sites Track and analyze each program/campaign effectiveness and ROI Leverage the data captured from the Ecommerce channel to provide inputs on areas around ROI measurement, KPIs tracking, etc. 10. Complete historical analysis at the department/item level to determine opportunities to grow sales and optimize inventory. Identify areas of 'lost sales' based on inventory, make supply recommendations. Requirements: Bachelor's degree or equivalent experience required Minimum of 5 years of relevant work experience in sales / marketing / digital / eCommerce role (client side or retailer) within the FMCG or CPG industry Working knowledge of E-Commerce business model (from demand generation to distribution) is required Strong analytical and data mining skills JOB FAMILY: Sales Force DIVISION: ANI International Nutrition LOCATION: Singapore Singapore : DUO Tower ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)