Job Description

The Associate Performance Director role is a true leadership position within Reprise. The role will be responsible for defining, developing and implementing what excellence looks like in performance media strategy, planning and activation, in addition to leading and managing a team based in Singapore and India. You will be supported by a high-performing team of search and social planners and buyers, and be an integral part of the wider client leadership and media planning team. This role will allow you to be a strong voice and advocate for performance marketing in client and internal agency meetings. Proactively offering strategic advice and thought leadership, right down to tactical guidance and best practice advice. Although your craft background will be established in digital and paid performance, you will work alongside fellow senior team members to identify and collaborate on non-media opportunities including SEO, analytics, CRO and creative.

Key Responsibilities

BUSINESS

• Leadership position within our Singapore office
• Actively engage in leadership meetings to contribute to the success of the business
• Experience in growing and developing client relationships
• Collaborate with fellow senior team members to discover new client opportunities across Reprise growing craft services
• Build successful and productive relationships with platform partners such as Google, Meta, TikTok and LinkedIn
• Billings & budget forecast management
• Ensure all elements of agreed scopes of work are delivered

PERFORMANCE

• Utilize your background in performance media to recommend new opportunities to improve client results and solve client challenges
• Work with your team to review results and uncover advanced analysis to drive results forward
• Accountable for maintaining digital hygiene factors across your line of business
• Deliver new innovation to your clients through betas and test and learn opportunities
• Link client business challenges to a performance focused strategy and ultimately to tactical implementation
• Keep up-to-date on all client activity running across Paid channels
• Monitor and enable high performance across agency standards, product adoption and innovation expectations
• Champion and represent the vision for Reprise performance product, motivating the paid team to contribute and exceed expectations\xe2\x80\x8b

CLIENT

• Lead the client relationship and associated agency relationship for performance media
• Own paid performance thought leadership and actively contribute to wider digital strategies with both the client and agency stakeholders
• Lead performance-focus meetings. Including annuals reviews, QBRs and large project-based meetings
• Proactive in presenting data opportunities, new solutions and or potential tests with vendors
• Close management over all major client deliverables and KPIs
• Actively participate in agency partner strategy & planning
• Key owner of test and learn frameworks along with measurement

PEOPLE

• Provide strong leadership across of a team of highly skilled performance experts - both in Singapore and overseas
• Create a structure of total visibility, consistency and sharing across the different teams
• Lead and create plans to grow personal and professional development across your teams
• Working closely with our agency counterparts to develop a strong working relationship
• Role model and leadership figure
• Ensure a professional, supportive and inclusive working environment for your teams
• Manage and encourage further education and certification of team members
• Building and maintain strong relationships with key media agency partners to ensure paid media activity aligns with offline activity

PRODUCT

• Contribute to defining and deploying expectations and processes to consistently achieve performance excellence for all clients
• Participate on the creation of the agency training & development program to improve performance knowledge, capability and delivery for all stakeholders
• Participate in building our reputation as the innovative and best-in-class performance agency
• Build and encourage a positive and respectful partnerships with all media partners

Desired Skills & Experience

• Vast experience working across paid marketing platforms, including but not limited to Google Ads, Meta, Tik Tok, DV360
• Sound knowledge across digital media and the latest industry trends
• Experience in advanced analytics & measurement platforms for attributable channels
• Agency experience preferred
• Have a lean in attitude and the ability to positively influence stakeholders

As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system. Our expert team of specialists delivers integrated initiatives that help the world\'s leading brands connect to the people who drive their business forward - efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, Coca-Cola, Amazon, American Express, Lego & more. Apply NowCancel

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