Job Description

Essential duties and responsibilities:

• Translate the brand compass into brand activities including creating marketing plans to increase brand awareness and ensuring brand presence in our various channels

• Develop a strategic plan to grow brand awareness/advocacy & drive incremental exposure for our key products while bringing brand DNA to life

• Shape and implement marketing projects, including partnering with other commercial teams on specific initiatives, in support of brand objectives

• Lead initiative and influence brand strategy and growth opportunity recommendations leveraging customer, consumer and brand data and insights

• Analyze and review brand and competitive performance to offer recommendations to increase effectiveness of plans and identify opportunities for growth

• Represent marketing within their cross functional teams against the development and deployment of key brand initiatives and activations

• Monitor brand expenditures and manage the advertising, campaigns and broader marketing budget

• Scope, plan, and deliver external and internal assessments of the business environment, competitors, customers, market trends, and implications to the area of responsibility

• Conduct post evaluation of activities, extracting insights to develop lessons learned and recommend changes for future brand activit
  

• Bachelor or Post Graduate Degree in Marketing / Communications / Advertising.

• Minimum 6 years of experience in marketing, with good understanding and exposure in various marketing channels

• Substantial experience in marketing activation / brand campaign execution

• Proven experience managing and developing a small team
  

• Passion for brands and desire to leave a mark. Bring a mindset of purpose and sustainability into product and communication development

• Strong influencing and interpersonal skills and the ability to work well with others in a proactive, positive and constructive manner

• Proven analytic skills. Must be comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations turning consumer and social insights into strategic thinking.

• Proficient in managing complex projects. Well organized, good at prioritization, attentive to details, clear oral and written communicator

• Ability to think creatively and strategically, with strong business mindset

• Strong communication skills (oral, written, listening). This includes ability to give effective presentations to all levels of management