Job Description

Primary Responsibilities:

• Serve as the custodian, mentor, and owner for the following Centers of Excellence (COEs) within the marketing team: Below-the-Line (BTL) activities, Activations, Events, Community Events, Market Research.
• Implement Communication & Media Planning strategies in collaboration with internal stakeholders, such as the Brand Strategy team, and external partners.
• Strategize and execute large-scale campaigns, events, workshops, and collaborate closely with regional sales teams to plan drives and community-building initiatives in their respective areas.
• Conduct consumer analysis, evaluate competitors, monitor market trends, develop consumer insights, and collaborate with agency/cross-functional teams to conceptualize research reports.
• Oversee media planning, with a focus on digital campaigns, working closely with the digital marketing team and external agencies.
• Implement a PR plan for new product launches, including targeted and proactive outreach to key stakeholders.
• Manage budgets, ensuring effective spend and proper cost allocation.

• Hold a Master\'s Degree with a specialization in marketing.
• Possess over 8 years of work experience in various marketing facets, including Events, community building, experiential marketing, activations, and BTL activities.
• Demonstrate proficiency in managing partner relations with research teams, agencies, and vendors.
• Excel in operating successfully within a lean organization and effectively communicating and advocating initiatives with other teams and stakeholders.
• Showcase a proven ability to translate consumer insights into brand communication and campaigns that drive action.

Vap Group