We are looking for a highly effective, driven, results-oriented content strategist who is able to strategise, plan, create content content that clearly articulates the values of our company to target audience who are at different stages of the funnel KEY RESPONSIBILTIES1) Content Strategy - Develop solid understanding of target audience persona and pain points - Clearly convey target audience\xe2\x80\x99s pain points and our product\xe2\x80\x99s value proposition - Conceptualise content that attracts and engages target audience at different stages of the funnel - Establish brand/style guides that specify the writing style, tone to deliver an engaging yet consistent message to the audience 2) Content Planning - Plan, Create, Adjust and Managing the Content Calendar to ensure timely publication across all channels - Develop Clear Campaign Objectives, Goals and Measurements of Success - Documented Process and Content Workflow to keep everyone aligned 3)Content Execution - Work with Content Creators (copywriters, designers) to create copies that accurately describes our product values and motivates target audience to towards campaign goal i.e. schedule a demo - Work with Digital Marketing Executives to distribute content 4) Progress Measurement and Optimization Report - Assessible metrics to track progress against objectives and ensure we stay on strategy - Perform content audits to assess how well existing content is performing and analyse areas for improvements - Performing content gap analysis and determine what type of content is missing and what is needed WELFARESuperior Bonus and Benefits:
Quarterly Individual and Team Performance Bonus
13th Month Bonus Salary
Employee Referral Incentive
Flexible Working Time and Hybrid Working Arrangement
Annual Overseas Trip
Subsidy on Skills Upgrading Courses
REQUIREMENTS & EXPERIENCE
Bachelor\'s degree in Marketing, Communications, Journalism, or related field
Past experience as Content Strategist, Content Manager, Content Lead or similar roles/experiences
In-depth understanding of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
Strong working knowledge of various social media platforms and strategies.
Basic know-how of HTML and web publishing.
A professional portfolio depicting your work experience would be preferred
Who may do well in this role?
Passionate with our Company, the industry and What we do
Story-telling, Creative Writing, Editorial, SEO and Data Analysis Skills
Self Starter, Independent, Highly Productive and Effective individual with creative writing skills.
Outstanding organizational and time management skills.
---------------------------------------------------------------------------------------------------------------------------- Please send your CV to: hr@getz.co Job Type: Full-time Salary: $3,500.00 - $5,000.00 per month Benefits:
Flexible schedule
Professional development
Schedule:
Monday to Friday
Supplemental pay types:
13th month salary
Performance bonus
Work Location: One location
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