Job Description

What the role is:

The Singapore Brand Office was jointly set up in June 2019 by the Economic Development Board (EDB), the Singapore Tourism Board (STB), and the Ministry of Communications and Information (MCI). The Office aims to create awareness and advocacy for the Singapore Brand among our fellow Singaporeans and beyond.

You will be working to help promote and drive a unified SG brand, develop SG-centric partnerships and collaborations with other government agencies for greater proliferation of the brand and contribute to the Office\'s implementation of the overall brand strategy. The success outcome is one of a unified Brand SG identity across government and ultimately with the public.

What you will be working on:

1. Help develop and support a clear policy framework which includes executing work-plans based on the SGBO\'s key focus areas

2. Brand Adoption: Improve and deepen brand adoption by Singapore Government ministries and agencies

a. To act as Brand Evangelist to raise awareness and encourage meaningful adoption of the brand

b. Identify and develop an adoption pipeline for the SG brand across government agencies, through campaigning, engagement and education

3. Brand Guardianship: Ensure brand consistency through adherence to brand guidelines, as well as strengthen brand protections

a. Develop and execute brand guardianship programmes such as training workshops

b. Responsible for ensuring SG brand is applied well across WOG, assessing requests for use and providing input to brand partnerships and brand guardianship initiatives

c. Responsible for managing robust set of protections for the SG brand

d. Development of contracts to protect the brand as needed

4. Brand Development: Drive continuous development of new and relevant brand expressions

a. Develop and administer the SG Brand Marketing fund

b. Support the refreshment of the SG Brand, including the development of playbooks and tools as necessary

c. Work with research partners as necessary to understand SG Brand health (including messaging) and develop actionable insights

5. Ensure effective project management including managing of budgets and timelines

6. Work with team to maintain SG Brand\'s digital presence on social media

What we are looking for:

Competencies

• Good track record in driving marketing / brand partnerships or business development in both government and non-government settings
• Demonstrate understanding and apt in managing brand image, presence, and growth
• Integrated marketing knowledge and good grasp of effective brand marketing strategies for managing brand image, presence and growth
• Experience in working with diverse stakeholders including media, creative agencies, and various Government and non-Government agencies
• Strong presentation and people skills
• Strong writing skills adaptable to both traditional and digital communications channels
• Good grasp of research with demonstrated ability to interpret data into actionable insights is an advantage

Skills and Knowledge

• Passion for branding and marketing
• Experience in managing multiple stakeholders
• Strong verbal and written communication skills
• Excellent project management skills
• Strong initiative and ability to work under pressure on multiple projects
• Ability to work independent as team is small
• Energised by working in a fast paced organization
• Motivated, energetic self-starter with strong problem solving skills
• A good team player

Experience

• Minimum 3 years of experience in branding, marketing and/or business development role
• Prior experience working in a government/public organisation will be an advantage
• Preferably with experience in social media marketing and management

Application Status: Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified.

About Singapore Tourism Board:

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore\'s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Our success comes from working as one STB team in an environment of trust, openness, fun and care. What can you expect as part of #TeamSTB? \xe2\x80\xa2 Professional and Personal development: We provide structured training and initiatives aimed at equipping you with a well-rounded set of competencies to excel in your career. \xe2\x80\xa2 Staff benefits: We offer flexible work arrangement, family care leave and wellness programmes to enable you to achieve a healthy level of work-life effectiveness. Award-winning Workplace \xe2\x80\xa2 Public Sector Employer of Choice: (2nd) 2014, 2nd (2015) and 1st (2016) \xe2\x80\xa2 Singapore\'s Top 100 Leading Graduate Employers: Winner - Hospitality, Leisure, and Tourism Sector (2021) \xe2\x80\xa2 NS Mark (Gold) Accreditation For more information on STB, please visit https://www.stb.gov.sg.

Singapore Tourism Board