Job Description

Do you love coffee & tech put together? Then you just might love Flash Coffee.Flash Coffee is South East Asia's fastest-growing tech-enabled coffee chain, blending an award-winning coffee menu with affordable prices available in-store and via our app.Already operating in Jakarta, Bangkok, and Singapore and backed by Rocket Internet (known for incubating the likes of foodpanda, Lazada, Zalora, and more), and Delivery Hero, a global multinational in the online food-delivery space covering over 40+ countries, we have the ambition to become one of Asia's largest coffee chains.We just launched our app and are looking for a highly-driven, experienced, and motivated CRM Lead, APAC to join our regional marketing team.As an early member of the APAC marketing team, you'll help shape and scale our go-to-market and digital marketing efforts. Reporting to the Head of Marketing APAC, you will fully own our CRM strategy across the region, being responsible for campaign management, analytics, and user segmentation. You will be managing our CRM budget, resources and tools, and hiring and leading a best-in-class CRM team that can achieve exceptional user engagement and retention.The ideal candidate is highly collaborative, a self-starter with strong problem solving and analytical ability, and has a track record of a "test & learn" mindset. You have experience in hyper-growth startups, a vast understanding of the CRM landscape and best practices, and thrive in a fast-paced and dynamic work environment.What You'll Do: Lead our CRM strategy and activities in the region with direct responsibility for campaign management, analytics, and user segmentation. Fully own the end-to-end process of planning, executing, optimizing, reporting, and sharing insights from campaigns, flows, and experiments Hire and manage a strong CRM team including campaign executives and analysts Manage and optimize our overall CRM budget and promotional marketing strategy on the app Set up and optimize campaigns and automated flows for emails, push and in-app notifications Pioneer a holistic vision and strategy for how we onboard, engage, upsell, and prevent churn for our users Develop user segmentation strategies that tap into the customer lifecycle Develop a deep, data-driven understanding of customer mindsets, behaviors, and how best to leverage them to upsell and decrease churn Develop A/B and multivariate tests to fine-tune flows, segments, and messages Define metrics, measure performance, monitor KPIs and derive actionable insights Work closely with the product team & data team on CRM related product innovation and data enhancement Work closely with the local marketing teams to get support in localizing and executing campaigns and retention strategiesSkills and Experience You Will Bring: 4+ years of experience in the CRM world, including designing, planning, and running CRM, loyalty, retention, and customer lifecycle programs. A proven track record of working at well-funded, hyper-growth internet companies in APAC Sound technical knowledge of at least one customer engagement and automation platforms such as Braze or MoEngage Excellent knowledge of analytical tools & languages such as Excel, SQL Good understanding of app event and data structure with experiences in driving product development and implementation Familiar with the execution of eDM, push notifications, in-app message, and SMS Experience with other online marketing channels would be preferred Leadership experience and a passion for leading a team Excellent analytical skills and the ability to craft actionable insights from complex data Ability to work in an environment that is fast-paced and constantly changing Excellent communication skills in English Excellent communication skills in another SEA language would be preferred (due to expansion plans to those markets)What we offer: Being part of a fast-growing startup with a lot of responsibilities from day one A vibrant and international team Regular company and team events
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