Job Description

ABOUT JANIO Janio is a cross-border smart logistics solutions provider in Southeast Asia (SEA), connecting merchants, logistics partners, and major industry players across the globe. As we advance towards building this integrated end-to-end logistics network of key players, our evolving data-intelligent platform will empower SEA\xe2\x80\x99s ecommerce businesses to scale quickly and reliably. JOB OVERVIEW The Digital Marketing and ABM Manager will be pivotal in driving our marketing initiatives, with a special focus on identifying and targeting specific high-value brands in the B2B eCommerce industry. This role entails developing and implementing tailored marketing strategies to engage and convert these targeted brand accounts. THE RESPONSIBILITIES

• Develop and implement ABM strategies that specifically target high-value brands within the B2B eCommerce sector, identifying key decision-makers and influencers within these organizations.
• Design and manage a content strategy that includes a variety of formats such as informative blogs, in-depth whitepapers, engaging infographics, and compelling case studies, tailored to attract and engage prospects at different stages of the funnel.
• Utilize email marketing, social media, SEO, and SEM to disseminate content effectively and maintain continuous engagement with prospects.
• Oversee the lead nurturing process, ensuring that digital content is strategically deployed to move leads from awareness to consideration and decision stages.
• Collaborate with sales teams to align digital marketing content with the specific needs and interests of targeted accounts, enhancing the effectiveness of ABM efforts.
• Analyze the performance of content across various channels, refining strategies to improve engagement and conversion rates.
• Monitor and evaluate the effectiveness of targeted marketing initiatives, using analytics and KPIs to assess performance and refine strategies.
• Stay updated with the latest trends in content marketing and digital strategies to ensure our approach remains cutting-edge and resonates with B2B eCommerce clients.
• Regularly report on the effectiveness of content in nurturing leads, using metrics such as engagement rates, lead progression rates, and conversion statistics.

THE REQUIREMENTS

• 4-6 years of experience in digital marketing and ABM, with a strong focus on lead nurturing and content strategy in the B2B eCommerce space.
• Bachelor\xe2\x80\x99s degree in Marketing, Business, or related field.
• Proven track record in developing and executing content that effectively engages and progresses leads within the sales funnel.
• Strong understanding of brand dynamics within the B2B eCommerce sector and how to effectively engage them through digital marketing and ABM.
• Familiarity with various content formats and digital marketing channels, and how they can be leveraged for effective lead nurturing.
• Proficient in marketing and sales software like Hubspot, Salesforce, and digital analytics tools.
• Strong analytical skills to measure content effectiveness and lead nurturing success

PERFORMANCE METRICS

• Success will be measured by the effectiveness of targeting and engaging brand accounts, evaluated through brand-specific campaign performance metrics, lead conversion rates, and overall impact on sales.

COMPANY CULTURE AND FIT

• Looking for a dynamic, innovative professional who is passionate about targeting and engaging with brands in the B2B eCommerce arena, driving growth and building lasting relationships.

Interested candidates may apply here: https://janio.darwinbox.com/ms/candidate/careers/a65643c7c32e25