Job Description

Who We Are
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare sector. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.

Position Summary: You will work with the Life Sciences segment team to promote solutions and growth by demonstrating the value proposition of our solutions. Assist the Life Sciences team with day-to-day marketing requirements and key projects to support key growth drivers. Innovate, build, and merge digital platforms and content, build branding for BD Singapore.

Job Responsibilities: Digital Marketing Execution

• Plan, lead and execute all web-related content, email marketing campaigns, social media content using a combination of platforms such as Knak and Adobe Illustrator / Photoshop
• Create SFDC Campaigns to capture and monitor leads / opportunities conversion from omnichannels.
• Manage BD Life Sciences websites, e-catalogs and ensure content is up-to-date.
• Explore and use Automation tools such as PowerAutomate to streamline reporting analytics and combine different platforms (SFDC, ZPInsider, ServiceMax, Marketing Calendars) into one seamless process
• Adopt and develop new tools such as Zendesk, Adobe Experience, and Knak Studio and assimilate tools into working culture for the team
• Weekly analytics for sales and marketing team reporting
• Planning & execution of marketing initiatives to drive brand awareness.
• Execution, monitoring and reporting of marketing activities
• Assist in the organization of webinars and the other digital platforms including managing EDMs and newsletters
• Manage and regularly launch Ad programs in Google Ads, LinkedIn Ads and other avenues
• Work with external partners and advertising agents

Maintenance and Administration of Marketing Content and Activities

• Management of marketing calendar and professional education programs
• Creation and editing of marketing collaterals and ensuring adequate supply of collaterals
• Assist in the creation, VeevaVault submission and supply of promotional materials (brochures, catalogues, flyers, presentations)
• Creating and editing of existing and new materials, using Adobe Illustrator and InDesign as necessary, work with applications team for technical content and copy writing
• Ensure all marketing tools (BD Library, ShowPad, SharePoint) are up to date, monitor usage and conduct onboarding training for all new associates.
• Manage website central mailbox and consistently route new leads to sales and applications team to follow up
• Use of Interactions Hub to manage approvals for conferences, events, HCP engagements and other activities
• SFDC Administrator for SG.
• Work with Data analyst to track SFDC Usage
• Monitor and support SAL to ensure SFDC is used by Sales, Marketing and Apps
• Ad-hoc duties as and when required

Ad-Hoc support for Service Administration for Integrated Diagnostics Systems, as a backup

• Streamline and generate quotations for service contracts and ad-hoc servicing & spares, especially new customer/contract
• Liaising with Zuellig Pharma to ensure correct and timely service contract billing.
• Follow up on billing of customers for services provided
• Follow up with Customer Service on mode of payment – whether via service contracts or ad-hoc basis
• Liaise with CTC/ Finance on successful installation of instruments – for invoicing/revenue recognition.
• Create parts/service quotation, generate invoice and DO to customer. (for expensed out parts in FSE van stock)
• Support Sales / Service to arrange instrument delivery for demo or exhibition locally and overseas event
• Request vendor quotation and arrange calibration tools for re-cal service (SG) and update in SMX
• Liaise with relevant department (RDC) for self pickup or arrange gogo van delivery for urgent pickup
• Check status of parts delivery
• Arranging sending back of parts for warranty claim
• Create case and WO

Our Requirements:

• Degree in Digital Marketing related and/or experience in Digital Marketing
• Minimum 2 years of relevant Digital Marketing Experience is favourable
• Strong understanding of digital tools and strategy: able to piece together disparate or siloed marketing campaigns or material into one streamlined direction.
• Experience in managing digital marketing platforms, especially in terms of medical and/or life sciences engagement is an advantage.
• Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
• Good knowledge on UI/ UX, able to analyse website performance.
• Confidence in video editing/production to increase content effectiveness.
• Hands-on experience in SEO, SEM, Social Media, Content Marketing, Google Analytics

Culture and Benefits Here at BD, we embrace a growth mindset, building capabilities for the future and helping you become the best version of yourself. We offer our employees a clear direction and career pathway for development. We pride ourselves on our transparent and rigorous talent processes that are inclusive, deeply embedded in trust, aligned with our culture, and enable us to achieve strategic imperatives of the organization. Our leaders are committed, engaged and accountable to making talent our top priority.

How To Apply Submit your application by clicking on the “apply” button at the top of the page.