Digital Marketing Executive

Central Luzon, Philippines

Job Description

  • Strategic Campaign Management & Member Engagement
  • Execute projects, , campaigns and administrative requirements of various thematic and tactical Digital Marketing plans to improve member engagement, increase referral traffic and drive conversions across all digital platforms for APAC region
  • Conceptualize brand-building narratives and data-driven engagement journeys to implement cross-platform demand generation campaigns in form of social content buckets, influencer outreach, user-generated stories, trend jacking, gamification and other new multimedia opportunities such as stories, video and live content
  • Build and maintain social media content calendar for APAC region and ensure effective internal communication of operational procedures to key stakeholders
  • Oversee maintenance and updates to social media pages including branded copy, cover images, logos and profile images
  • Oversee maintenance and updates to website pages including branded copy, cover images, logos and profile images
  • Lead the process to Draft the creative brief together with the Regional Marketing Team and/or agencies to produce branded content and liaise with project leads, customer care, regional teams and partner agencies for timely cascade of campaign calendars, approval of campaigns and delivery of optimizations
The position is responsible for the operationalization and optimization of Digital Marketing services for the APAC region overseeing Content Marketing, Member Engagement, Performance Media and Platforms Management.

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Job Detail

  • Job Id
    JD1132927
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Central Luzon, Philippines
  • Education
    Not mentioned