Job Description

The Digital Marketing Executive supports the development of all hotel collaterals including Food and Beverage public relation programmes and advertising artwork, and serves to provide coordination support for hotel events as well as facilitates administration matters for the Marketing Communications department.

Primary Responsibilities

Supports Public Relation Campaigns

• Supports Assistant Director of Marketing Communications in maintaining good relations with global, regional and local media.
• Supports publicity outreach programme to support retail arcade, spa and selected Food and Beverage outlets and their promotions as well as festive offers.
• Supports publicity plan for rooms, weddings, retail arcade, spa and selected Food and Beverage venues including seasonal promotions, key launches and media engagement activities.
• Supports media hostings opportunities for rooms, weddings, retail arcade, spa and selected Food and Beverage venues to drive continued awareness.

Supports Advertising Campaigns

• Supports media plan for rooms, weddings, retail arcade, spa and selected Food and Beverage venues in accordance with the hotel’s goals and objectives.
• Supports the development of creative artworks and text copy for rooms, weddings, retail arcade, spa and selected Food and Beverage venues, ensuring adherence to brand guidelines.

Supports Collateral Development

• Works closely with Marketing Communications colleagues to develop collaterals to support hotel goals.
• Supports and coordinates photoshoots for hotel.

Supports Event Management Coordination and Execution

• Liaises with internal stakeholders and external vendors to co-ordinate and support Hotel including events and promotions.

Provision of Administrative Support

• Co-ordinates PR reporting for all media coverage received for hotel.
• Processes quotations and invoices for the department.
• Facilitates hotel sponsorships and gift voucher requisition.
• Provides general administrative support for the team.

Candidate Profile

Knowledge and Experience

• Minimum Diploma holder or above / equivalent.
• Minimum of 1 year of relevant experience in Marketing Communications / Public Relations. Experience in hospitality industry an advantage.
• Strong working knowledge of Microsoft Outlook and Microsoft Office.
• Basic working knowledge of Adobe software. Proficiency in Adobe Photoshop an advantage. Proficiency in simple video editing an advantage.
• Oral fluency in English and Mandarin with written excellence in English. Ability to speak other language and/or basic understanding of other languages an advantage.

Competencies

• Good interpersonal skills with ability to communicate with all levels of colleagues.
• Service oriented with an eye for details.
• Ability to work effectively and contribute in a team.
• Good presentation and influencing skills.
• Multicultural awareness and able to work with people from diverse cultures.
• Flexible and able to embrace and respond to change effectively.
• Ability to work independently and has good initiative under dynamic environment.
• Self-motivated and energetic.
• High integrity and able to keep confidentiality.
• Sense of urgency.
• Ability to set priorities for assigned projects.