Develop and implement various digital marketing and ecommerce campaigns to drive key business objectives and build a strong sale pipeline with effective lead gen activities.
Develop and manage digital marketing and ecommerce campaigns.
Oversee the execution of social media, SEO and SEM strategy.
Track and analyse ecommerce, website and social media traffic and provide regular internal reports.
Attain and improve key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
Write and optimise content for the ecommerce, website, blog and social media.
Coordinate PR & branding campaigns & activities both internally and externally
Manage the production of marketing materials, such as merchandising, collaterals, gifts, etc.
Execute and manage marketing events such as tradeshows, customer and partner events & industry events.
Conduct industry, market and competitive research and provide intelligence and analysis when needed.
Job Requirement
Degree in marketing or advertising with minimum 2 years of working experience, preferably in ecommerce, design, gaming or medical industry.
Knowledge and experience in digital marketing & CRM (Active Campaign, Google Ads, Google Analytics, Facebook Business Manager, streaming platforms such as StreamYard, social media platforms, etc.).
Knowledge and experience in running ecommerce platform (Shopify, Lazada, Shopee, Carousell, etc.).
Knowledge and experience in designing tools (Canva, Photoshop, Illustrator, Lightroom etc.).
Knowledge and experience in video shooting and editing (Premiere, After Effects, etc).
Knowledge and experience in UI/UX design (XD, Figma, etc)
Excellent communication and writing skills in English, Simplified Chinese & Traditional Chinese is a must; any additional languages either written or spoken will be an added advantage.
Self-motivated, independent and resourceful, with an outgoing personality.
Familiar with current marketing practices and trends.
Eager to learn and not afraid of fast-paced environments.
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