Job Description

Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Plan, organize and liaise with partners to develop and execute roadshows and promotional events.
• Assist with other administrative tasks as necessary.

Digital Marketing Qualifications / Skills:

• Self-motivated and commercially savvy.
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education and Experience Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Benefit of travel opportunities through familiarisation & educational trips to equip with adequate product knowledge.

Remuneration & benefits will commensurate with qualifications & experiences. Apply now with detailed resume, including present & expected salaries to:

THE HUMAN RESOURCE DEPARTMENT 150 South Bridge Road, #07-01 Fook Hai Building Singapore 058 727

Alternately, please click Login to Apply to submit your application.

We regret that only shortlisted candidates will be notified.