Job Description

Who we are looking for: Are you a creative and passionate professional with a positive attitude and an insatiable appetite for growth? If so, you might be a great fit for our company. We are a successful start-up with room for growth and we are looking for a Digital Marketing Executive to support the development and execution of our company's digital marketing plans.Our ideal candidate is someone who possess a wide variety of skills across various digital platforms, with the ability to develop successful campaigns, and have outstanding reporting and analytical skills. Your duties will include planning, implementing and optimizing our digital marketing campaigns across all digital networks. This is a data driven role in which you will also play a pivotal role in achieving our business goals such as increasing sales, lead generation, brand engagement and conversion.Your roles: Assist in the development of the overall digital marketing strategy - including planning and executing innovative digital marketing campaigns to drive maximum audience engagement and build an impactful presence of the company across the various digital platforms (SEO/SEM, email, social media, display advertising, etc.) Measure, analyse and report performance of all digital marketing campaigns and present learnings from your analyses, including actionable insights and recommendations. Manage and maintain company's owned media including website and email/CRM software. Duties include but not limited to: Set up conversion, pixel, and tracking on the website and across various digital platforms Email marketing to outreach customers Update company's activities, news, info, etc. across company's owned media when required Work with design team to come up with relevant and engaging digital content for publishing onto various digital platforms Identify emerging digital marketing trends and insights, and optimizes spend and performance based on the insights, keeping the company's digital marketing strategies up to date. Participate actively in marketing brainstorms and generate ideas or engaging content that promotes our products and services, builds brand awareness, and helps us achieve our growth strategies.About You: You have a Diploma/Degree in Marketing, Digital marketing, or any marketing related field. You have at least 1 year of experience in Digital Marketing or a similar role. You are proficient in English and Chinese, both written and spoken. You are creative and passionate about marketing, and have a working knowledge of current marketing tools and channels. You have strong analytical skills and data-driven thinking, and believe in using available data to help the company make key marketing decisions. Excellent knowledge of SEM, SEO, social media (Facebook/Instagram/WeChat) and email marketing best practises. You have at least 1 year experience in email marketing; using platforms like Mailchimp, Active Campaign, HubSpot, Klaviyo or similar email marketing platforms. You have excellent verbal, written and interpersonal communication skills. You can work independently and effectively under tight deadlines in a fast-paced environment. You are also a good team player with a high level of enthusiasm, drive, initiative and commitment.
Not Specified