Job Description

Job Responsibilities: * Plans and executes all web, SEO/SEM, database marketing, email, social media advertising campaigns. * Designs, builds, and maintains our social media presence. * Measures and reports performance of all digital marketi Job Responsibilities: Plans and executes all web, SEO/SEM, database marketing, email, social media advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimises user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate. Requirements: Diploma or Bachelor's degree in marketing or a related field Proficient in marketing research and statistical analysis Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Proven working experience in digital marketing, particularly within the industry Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns will be an advantage Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines