Job Description

Digital Marketing & Social Media Executive The Digital Marketing & Social Media Executive is the key person in charge of executing the company's digital marketing campaigns. He/she is Digital Marketing & Social Media Executive The Digital Marketing & Social Media Executive is the key person in charge of executing the company's digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms. The Digital Marketing & Social Media Executive works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Director such as increasing digital sales, lead generation, brand engagement, and conversions. The Digital Marketing Executive reports to the . Roles and Responsibilities . Assist the team in the development of the overall digital marketing strategy . Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display) . Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software . Manage the creation of relevant and engaging digital content for publishing onto various digital platforms . Manage social media marketing campaigns . Manage digital advertising campaigns (SEM, Display, Social, Programmatic) . Manage SEO campaigns . Set up conversion, pixel, and event tracking on the website and across various digital platforms . Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions . Analyze digital marketing analytics reports and share insights with the team to develop optimization plans . Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team Job Requirements Candidates that possess at least a diploma or in either Marketing, Digital Marketing, Public Relations or Mass Communication from an accredited institution. Candidates with experience in coding, website development, paid advertising and blog writing skills. Having a portfolio and a proven track record of successfully executed digital marketing campaigns greatly increases the probability of being hired. Requires 1 - 3 years of experience.