Digital Marketing Manager (fashion / Women’s Apparel / Ecommerce) Fa1

Singapore, Singapore

Job Description


Benefits Summary:

  • Basic $6000 - $9000 + AWS + VB
  • Monday \xe2\x80\x93 Friday 9am \xe2\x80\x93 6pm
  • Location: Raffles Place
Responsibilities:
  • Formulate and implement paid media strategies across diverse online advertising channels such as Facebook Ads, Instagram Ads, Pinterest Ads, and Tiktok Ads.
  • Collaborate closely with the marketing team to ensure alignment of paid media campaigns with overarching marketing and business goals.
  • Take charge of the entire lifecycle of paid media campaigns, including budget allocation, targeting, and ongoing fine-tuning.
  • Monitor campaign effectiveness, analyze data, and offer insights for enhancing Purchases, ROI, CPA, and ROAS.
  • Keep abreast of industry trends, algorithm updates, and emerging advertising platforms.
  • Generate regular reports detailing campaign performance and deliver data-driven recommendations for enhancement.
  • Persistently conduct testing and experimentation involving various ad formats, targeting choices, and creative tactics.
  • Perform market research and analyze customer data to unearth growth opportunities.
Requirements:
  • Degree in Digital Marketing, Business, E-commerce, Marketing, Communications, or other relevant field.
  • Minimum 3 years of relevant experience in digital and social media marketing.
  • Proven experience in managing paid media campaigns, including Facebook Ads, Pinterest Ads, Tiktok Ads and other platforms.
  • Proficiency in ad campaign setup, optimization, and budget management.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent communication and team collaboration skills.
  • Experience with A/B testing and conversion rate optimization.
  • Familiarity with marketing analytics tools (e.g., Google Analytics) is a plus.
  • Experience in Women\xe2\x80\x99s apparel industry is preferred.
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Felcia Ang Zhi Yun | EA Personnel No.: R22109905 934

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Job Detail

  • Job Id
    JD1388511
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned