Job Description

SM2 Consulting are representing a European Insurance company who are looking for a marketing expert in the region. Key to the success will be the deployment and optimization of best practice multi-channel and multi-product marketing for acquisition, growth and retention programs inclusive of the elements necessary for enablement - greater digitalization across the end-to-end customer and partner experience.

The Digital Marketing Manager with be reporting to the CMO of the region whom is based in Singapore.

RESPONSIBILITIES

• Develop and manage all marketing programs.
• Oversee expenses to ensure effective utilization of marketing, enablement and project spends, ensuring that appropriate tracking and benefit realization is managed.
• Enforce standards related to meeting budget commitments, marketing efficiencies and related marketing benchmarks.
• Ensure governance standards for campaign, marketing and telesales operations are well-managed.
• Manage and inspire external partners in the development and optimization of initiatives.
• Work closely with peer functions such as Product, Agency, Call Center and Marketing & Communications to amplify marketing efforts to pursue business goals.
• This position is responsible for overseeing all direct marketing strategies.
• This position will provide added strength and management oversight to the existing sponsor marketing operations and help drive new Sponsor business development.

REQUIREMENTS

• 10-15 years' work experience with extensive understanding of Direct and Digital Marketing campaign and financial management, analysis and profitability performance reporting.
• Outstanding skills in commercial strategy development and execution across channels and platforms.
• Experienced in the management of integrated/multi-channel marketing and cross-discipline marketing concepts from creation to implementation.
• Solid understanding of the marketing landscape including web, mobile, content management, video, voice, tools and advertising.
• Highly developed analytical, communication and presentation skills, interpersonal skills and the ability to work with technical and non-technical business groups across the organization.
• Excellent business analysis ability. Good working knowledge managing financial aspects of the business including budgeting, sales revenue, direct and indirect expenses and portfolio/remediation management.
• An outcome-driven, creative thinker with an innovative bent to problem solving.

For a confidential discussion, please send across your resume to contact@sm2-consulting.com