Job Description

Responsibilities:

• Maintain and grow brand partnerships, as well as celebrity, influencer, and key opinion leaders (KOLs) collaborations for online content and live stream campaigns
• Coordinate and maintain global business partnerships, promotions, and advertising campaigns, driving audience growth and leads in all relevant regions
• Stay up-to-date with industry trends, emerging technologies, and best practices to continuously enhance the effectiveness of marketing efforts
• Develop promotional strategies and campaigns to achieve business objectives
• Identify opportunities based on our regional business model, market research, trends, and competitors\xe2\x80\x99 movements to optimize revenue growth
• Develop, execute, and manage all community, social media, and advertising campaigns and activities
• Monitor advertising and promotional performance and expenditure to track and optimize the effectiveness of campaigns
• Support business operations such as the development of new partnerships, based on the company\xe2\x80\x99s global investment needs
• Collaborate closely with cross-functional teams, including product development, to share findings on industry trends and market needs, and ensure consistency across all touchpoints
• Develop and maintain affiliate marketing platforms, including but not limited to Impact and ShareASale

• Bachelor\xe2\x80\x99s Degree in marketing, communications, business, or related disciplines
• At least 2 years of experience in celebrity and influencer engagement and marketing
• Proven track record in expanding community channels: identifying, negotiating contracts, engaging, and maintaining relationships with FinTech educators and key opinion leaders (KOLs) in finance and investment-related industries
• Experience in various influencer management platforms and tools
• Experiencing in managing social networking services (SNS) platforms, particularly Twitter and online content subscription platforms
• Excellent communication skills in English and Mandarin required.
• Ability to work with global teams and manage overseas projects
• Existing overseas media, projects, and high-quality KOL connections are preferred
• Only Singaporean or Singapore PR may apply.

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