The purpose of this role is to set the strategic direction for the team, taking ownership of the overall vision and outcomes, liaising with other channels to ensure an integrated approach/roadmap.
Job Title: Director of Analytics
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About Happy Marketer
Happy Marketer, a Merkle Company, is an award-winning, data-driven digital consulting firm that has been around for 12 years and helps brands maximize their digital marketing investments across the entire customer journey right from awareness to conversion to loyalty. Within the digital realm, our areas of expertise span across digital transformation strategy, programmatic advertising, content marketing, search engine optimisation, social media marketing, user experience & interface, marketing automation & loyalty, analytics & cloud, and digital command centers.
We were acquired in early 2019 by Merkle, the world\xe2\x80\x99s largest Analytics, Performance, and CRM digital agency. Merkle was acquired by Dentsu (previously Dentsu Aegis Network) in 2016, and as such, Happy Marketer is a part of Dentsu.
Across APAC, we have advised and helped brands across industries such as banking, insurance, telecommunications, technology, government, travel & hospitality, airlines, education, food & beverage, retail, luxury. We are the only digital firm in the region with Google Partnerships across Analytics, Google Ads, Programmatic Media, Cloud & Training and likewise, we are certified partners of Adobe, Salesforce, Oracle, Marketo, and Hubspot. As certified, experienced, digital practitioners, Happy Marketer strives to partner with our clients to help advise, train and implement impactful digital solutions that solve real business problems to help them grow profitably.
Happy Marketer was recently identified to be the only Google Partner across Asia to be certified across Google Ads, Google Programmatic Media, Google Marketing Platform (Google Analytics, Firebase, etc) and Google Cloud.
JOB TITLE: DIRECTOR OF ANALYTICS
We are looking for someone who has outstanding expertise of data practices and analytics capabilities as well as a proficiency in problem-solving and data management for our clients, with the client. The Director needs to be driven and self-motivated as well as decisive, and should keep themselves updated on the innovations in the field so as to weave these into their body of work.
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