Job Description

E-commerce Operation (Fashion / Retail)

• Product go-live: Ensure products are activated per launch plan and properly assigned with categories

• Post campaign housekeeping: Disable pricing, promotion tagging, banners from last campaign

• Campaign page activation: Partner with local marketing and digital team to set up webpage with relevant content based on marketing and promotion calendars

• Search engine optimization (SEO): Understand SEO algorithmic developments and partner with Global HQ to cascade best practices into local markets

• Conversion rate optimization: Develop strategy to optimize conversion rates - A/B testing, website copywriting enhancement, experimenting with design, simplifying user interface/experience (UI/UX)

• Onsite keyword search optimization: Optimize search results based on relevant keywords

• KPI Reporting & Tracking: Regular performance update to relevant stakeholders and identify opportunities for improvement

• Content management and copywriting: Partner with local marketing team to get the relevant content onsite and optimize to drive conversion rates

• Partner with Global HQ in new ecommerce platform rollout in Asia Pacific

• Able to manage multiple projects within the scope of work and stay on task

• This role requires working on other projects on an ad-hoc basis.
  

Requirements:

• Bachelor/ Diploma in Business / Marketing / Digital Marketing / E-commerce or equivalent.

• Sound knowledge of website management and operations; with at least 3 - 5 years of proven experience of site / conversion rate optimization in client or agency side, preferably in fashion or retail industries

• Relevant experience using Saleforce Commerce Cloud to manage brand.com websites is a must; experience with Sitecore is a plus

• Solid understanding of SEO and how it can impact website performance

• Previous experience working in regional capacity supporting local markets with website optimization initiatives.

• Strong copywriting skills

• Proficiency in MS Excel. Knowledge of Photoshop / Illustrator / HTML will be a plus.

• Motivated, meticulous and results driven team player.

• Detailed-oriented with strong analytical skills.

• Excellent written and verbal communication skills.
  

We regret to inform that only shortlisted candidate will be notify. EA License No : 18C9228 REG No : R1324979 (Woo Kum Yoke)