Job Description

About Novela

Novela is Singapore\'s first international multi-brand beauty retail store. Keeping up with the latest trends, Novela aims to capture the hearts of beauty shoppers with a wide range of luxury beauty products including skin & body care, fragrances, and makeup.

Novelas logo is a black quill pen, which is symbolic of a womans beauty, elegance, and knowledge. Indeed, we believe that you can exude beauty from the inside out with the right beauty regime. By curating the best beauty brands from across the globe and offering them at affordable prices, we aim to simplify and elevate your shopping experience with premium products handpicked by us.

About this job:
As an Ecommerce Specialist at Novela, you will be responsible for managing and optimizing our ecommerce website. You will play a crucial role in driving online sales, enhancing user experience, and ensuring the smooth operation of our online store. This position reports to the Ecommerce Manager and offers an opportunity to contribute to the growth and success of our online beauty retail business.

Key Responsibilities:

Website Management:

• Oversee day-to-day operations of the ecommerce website.
• Update product listings, prices, and availability.
• Ensure the website is user-friendly and easy to navigate.
• Collaborate with the IT team to resolve technical issues promptly.

Content Management:

• Create and upload compelling product descriptions, images, and videos.
• Implement effective SEO strategies to improve search rankings.
• Manage the blog and other content sections to provide valuable beauty-related information to customers.

Customer Experience:

• Monitor customer reviews and feedback and take appropriate actions to address concerns.
• Continuously improve the online shopping experience to maximize customer satisfaction.
• Implement best practices for responsive customer support via email, chat, and social media.

Ecommerce Marketing:

• Collaborate with the marketing team to plan and execute online marketing campaigns, including email marketing and social media advertising.
• Analyse web traffic, conversion rates, and sales data to identify opportunities for growth.
• Assist in the development of promotions, discounts, and loyalty programs.

Inventory and Order Management:

• Ensure accurate stock levels on the website.
• Coordinate with the warehouse and logistics teams to fulfil online orders promptly.
• Monitor order processing and shipping to minimize delays and errors.

Analytics and Reporting:

• Generate regular reports on website performance, sales, and customer behaviour.
• Use data-driven insights to make informed decisions and recommend improvements.

Qualifications:

• Bachelor\'s degree in marketing, Business, or a related field.
• Proven experience in ecommerce, preferably in the beauty or retail industry.
• Strong understanding of ecommerce platforms and content management systems.
• Proficiency in SEO and digital marketing techniques.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional attention to detail and organizational skills.
• Strong communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced environment.
• Familiarity with beauty products and trends is a plus.

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