Job Description

As a key member of the Marketing Team in Singapore, the successful candidate will assist the Go-to-Market manager in managing and executing trade marketing activities.

Key objectives: Develop and execute best in class marketing activations and maintain in store excellence.


Responsibilities:

• Implement end-to-end marketing plans to drive business growth and increase market share

• Carry out regular benchmarking updates to monitor competitors/market performance and identify opportunities for sales growth

• Work closely with branding, sales and promoter teams to ensure smooth execution of go to market plans

• Manage vendor relationships (media/ design agencies, copywriters, event organizers, Lazmall, gift redemption, contractors etc) to facilitate quick turnaround of GTM activity implementations

• Maintain instore excellence which includes:

• Develop quality, attractive POSMs to educate consumers about Whirlpool’s offerings and aid in driving sales

• Prepare and execute new product launch POSMs and go to market plans/

promotions in a timely fashion

• Close monitoring of displays and concept corners (with fast turnaround for any maintenance required)

• Work closely with brand team on sourcing innovative, attractive premiums to entice customers to purchase Whirlpool products

• Monitor premium inventory to ensure sufficient premiums for multiple GTM promotions

• Communicate with advertising or media agencies to monitor the delivery of production

• Monitor stocks in online channels to avoid OOS situations

• Work closely with sales teams to customise to individual retailer POSM requirements and leverage marketing tools to maximize sales impact
  

Job Requirements:

• Degree holder in marketing or business disciplines

• Minimum 3 years marketing experience, preferably with a strong grasp of trade marketing activities in Consumer Electronics industry

• Ability to take ownership and independently manage marketing initiatives from start to end

• Proven track record and expertise in integrated marcomms including collateral development, copywriting, event management, video production

• A good eye for design and the ability to create eye-catching content

• Detail oriented

• Strong negotiation and relationship building skills

• Good project management and time management

• Highly flexible and able to thrive under tight deadlines

• Working knowledge of digital marketing (Google Analytics, SEO/SEM, Online shopping malls, social listening etc.)

• Computer literacy with good proficiency in MS Office, particularly Excel & PowerPoint.

Google application is a plus

• Excellent in written and spoken English; ability to speak Mandarin is a plus

• Immediate availability is highly preferred
  

Salary range : SGD4,500 to SGD5,000 (Completion Bonus 0.5%)
Contract 6 months