Job Description

RoleThe Performance Marketing Senior Executive/Manager will report to our Marketing Manager, APAC and support the execution of the region's marketing activities, to drive performance and digital market share across our digital and social media platforms.Responsibilities

• Supports the team to develop the overall digital marketing and content strategy
• Supports the implementation of digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media, EDMs, Mobile, Display)
• Supports the creation of engaging digital content for publishing onto various digital platforms, including concept, production, and sourcing vendors
• Supports the team with maintaining and updating content on the brand website, ensuring relevant tracking tools are in place
• Manage digital advertising campaigns (SEM, Display, Social, etc)
• Manage SEO/SEM campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions * Analyse digital marketing analytics reports and share insights with the team to develop optimisation plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Initiate and execute innovative demand and lead generation campaigns and EDMs
• Monitor traffic on all social media platforms - posting, scheduling, analysing, etc
• Edit photos, videos and graphics across multiple social media platforms as required
• Compile marketing analytics and statistics
• Assists with the creation and design of key visuals, marketing collateral and PowerPoint presentations

*Technical Skills and Competencies*

• Diploma / Degree in Marketing, Communications or Business
• Fluent in English and Mandarin
• Excellent copywriting skills
• Social media savvy (LinkedIn, Facebook, Instagram)
• Familiar with Adobe Photoshop, Illustrator, WordPress, HTML
• Knowledge of Google Analytics, Google Adwords, Facebook Ad Manager ideal
• Understanding of SEO and SEM
• Hands-on knowledge of CRM platforms (Hubspot, Mailchimp, Hootsuite, etc)
• Ability to multi-task and work within tight timelines

Useful links

• Website: www.biposervice.com
• Facebook: https://www.facebook.com/biposvc
• LinkedIn: https://www.linkedin.com/company/bipo-svc/

*About BIPO *
At BIPO, our passion for technology and innovation empowers businesses across the globe with increased efficiency and convenience. Our enterprise-ready HR Management System (HRMS) platform automates HR processes, simplifies workflows, and delivers actionable insights to build the best Employee Experience. Complemented by our payroll outsourcing solutions and global PEO services, we support businesses to manage today's global workforce. We are better connected to support your payroll and people solutions needs through a global network of 27+ offices, four R&D centres, and business partners across 100+ countries.Our Products & Services

• HR Management System (HRMS)
• Global Payroll and HR outsourcing
• Professional Employer Organisation (PEO)

Job Types: Full-time, PermanentSalary: $5,000.00 - $6,000.00 per monthBenefits:

• Dental insurance
• Health insurance
• Professional development

Schedule:

• Monday to Friday

Supplemental Pay:

• Yearly bonus

Experience:

• SEO & SEM (Google Analytics etc): 1 year (Preferred)
• Copywriting: 1 year (Preferred)
• CRM software (Hubspot, Mailchimp etc): 1 year (Preferred)
• Social media management (LinkedIn, Facebook etc): 1 year (Preferred)