Job Description

The Role:

We\xe2\x80\x99re looking for an unstoppable pioneer to shape and drive the future growth of the Charlotte Tilbury brand. As Head of Marketing, you\xe2\x80\x99ll be an inspiring leader and formidable marketeer tasked with the extraordinary opportunity of driving forward our business\xe2\x80\x99 ambitious evolution. You\xe2\x80\x99ll be responsible for evoking exceptional prestige with our exceptional campaigns, identifying new opportunities for the acceleration of our brand, while enticing new customers to discover the magic of Charlotte Tilbury.

You\xe2\x80\x99re ambitious, passionate and compelled by finding creative solutions to problems, with experience as a proven growth and ROI driver. You will love what you do and strive to consistently do even better \xe2\x80\x93 joining us on our revolutionary journey to challenge the status quo of the beauty industry.

Key Responsibilities:

• Create, shape and execute a strategic Marketing and Communications plan for Southeast Asia and India
• Act as the guardian for the brand equity in the markets
• Build and maintain strong, long-lasting relationships to foster #1 status with our key partners, while delivering innovative, best-in-class campaigns
• Lead the marketing team in creating and developing the marketing communications strategy for the brand with key focus on Digital engagement and Communications
• Work closely with global team to translate the Global Charlotte Tilbury Magic to local markets
• Analyse and monitor of competitor activities within the responsible markets and develop unique marketing propositions to lead vs competitors
• Be the expert for beauty products and provide the corporate team with what is needed to win in the region
• Maximise and exploit local marketing opportunities

• This role reports into the Brand Director Southeast Asia

• More than 8 years in marketing position within beauty, FMCG or retail is desirable
• Extensive experience of operational marketing and communications within luxury beauty or fashion
• Passionate about Communication and Digital Engagement, familiar with various digital engagements in APAC
• Excellent interpersonal and communication skills and proven ability to manage internal and external partners
• Able to work in fast paced working environment
• Build and lead a positive, dynamic marketing team by constantly encouraging them to seek out new ideas/examples of best practices
• Good command of both English and Chinese

Charlotte Tilbury