Job Description

Summary Salary: Competitive Team: Marketing Location: Singapore - Technology Centre

About Us

Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast, we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. Research, Design and Development is the heart of Dyson products. Our people are focused on enabling hardware and software to work together, developing intelligent machines which understand and react to their environment to deliver superior performance. To this end, we invest over \xc2\xa37m per week into research and development and have over 200 live technology projects as well as 50 active research programmes with 40 universities. We plan to spend \xc2\xa3100m over the next three years on external technology investments and have pledged to invest \xc2\xa31bn in the development of next generation battery technology. There is plenty to talk about.

About the Role

Head of Marketing will be responsible for leading total Market & Category strategy for Malaysia, Indonesia, Philippines, Thailand & Vietnam, in close collaboration with colleagues locally and globally. The role will oversee marketing communication activities and campaigns including category strategy.

Reporting to the Sales & Marketing Director, DSEA, the role will manage a team of cluster marketing leads, category leads, digital marketing lead and social media lead. You will lead the team to develop their careers to the next stage as well as having the potential opportunity to grow your own career regionally or even globally.

Key Responsibilities:

Lead, inspire, and collaborate with local and global teams to develop marketing plan that drives the business goals & influence innovation

• Spearhead DSEA marketing strategies and continuously discover opportunities through product ranging & pricing, channel activations, retail, media etc.
• Bringing strategies to life by influencing and working effectively with local and global teams, to ensure alignment of the local strategy, and getting requirements delivered.
• Deep understanding of each market & category through analysis of insights by working closely with the insight team & market teams, and to take the insight to action for both short term activations and influence long term product development in the future.

Manage and track key KPIs of markets & categories

• Develop strategies against business goals (P&L/sell-out), create integrated SEA marketing plans, and take lead in key local and global decisions in bringing the strategy to life.
• Managing and tracking of key marketing KPIs (Dyson and competitor\'s sell-out & share, media performance, retail activations, etc.)
• Flexibly and speedily spearhead actions based on the KPIs.
• Accountable for prioritization of marketing budget

Lead team to build integrated new product launch campaigns

• Lead/supervise team to execute new product launch campaigns. (Communication strategy, asset creation, product management, media planning & executions)
• Fully understand the technology, and translate this to a clear communication strategy and messaging priorities that best work for the SEA markets
• Ensure all team deliverables & communications going outside are accurate and consistent.
• Ensure team integrated media plan are executed collaboratively working with external planning and media agencies

About You

Experience and Education:

• 12+ years of consumer brand/product marketing experience (experience in media strategy planning and execution, BTL, etc.)
• Minimum 8 years of brand management experience (from top line P&L management, strategy building & media)
• A strong & experienced people manager. Managing multi-market teams is a plus.
• Experience in leading multi-markets & multi-marketing functions is a must. Regional category management experience is a plus.
• Multi-functional project-lead experience of bringing strategy in life
• Distributor management experience is a plus
• Commercially driven; understanding key levers & implications beyond Marketing to drive success across the business
• Strong passion for Innovation, Problem-solving, people development and Dyson products

Skills & Competency:

• Ability to engage and motivate people.
• Demonstrated strategic & analytical capabilities
• Delivery focused, and prepared to roll up your sleeves to make things happen
• Self-starter with lots of initiative; ability to manage multiple stakeholders & secure buy-in
• Enjoys working in a fast paced & dynamic environment

In addition, they will likely have:

This will seem like an impossibly long list but to do all of the above successfully in Dyson, people invariably have the majority of the following personal traits:

• Understanding and passion for Dyson technology, design and engineering and a sense of what makes Dyson and its people tick.
• Ability to inspire and manage a large team, with varying complex challenges, spread across geographies and time zones.
• Calm under pressure, resilient and with a track-record of good judgement, and an ability to get things done.
• Unafraid to challenge, be challenged, and ask/answer difficult questions.
• Willingness to admit when they are wrong and accept an alternative strategy.Tenacity and persistence in pursing answers to problems and comfortable with change and ambiguity.
• An ability to influence at the highest levels through clear, informed and logical argument and discussion, tempered by a sense of humour
• The utmost discretion: tact and diplomacy in dealing with sensitive, complex and confidential issues and situations.
• Cultural awareness and experience of the nuances of working in a Southeast Asian context.
• Fastidious in organisation and with vision and purposes as well as an eye for the detail.

Benefits

Dyson Singapore monitors the market to ensure competitive salaries and bonuses. Beyond that, you\'ll enjoy a transport allowance and comprehensive medical care and insurance. But financial benefits are just the start of a Dyson career. Professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices, and a relaxed dress code reflecting our engineering spirit, it\'s an exciting team environment geared to fueling and realizing ambition.

#LI-PO1

#LI-ONSITE

Dyson is an equal opportunity employer. We know that great minds don\'t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Posted: 13 July 2023

Dyson