Job Description

About Cove: Cove is the new way to rent your home! We\'re a co-living start-up making it easier and more affordable for young people to have a comfortable place they can call home with a seamless rental experience from end to end. We provide our tenants with stylishly furnished properties, in the most awesome locations in Singapore and Jakarta and make the whole rental process seamless from end to end. Our contract terms are flexible like our tenant\'s lives and our rental prices include everything from utilities and wifi and weekly cleaning. What\'s unique about Cove is that our tenants get matched with great flatmates and also have access to our community events around the city. Check us out for more exciting information at .

At Cove we reward and praise strong performance and strive to produce zero-defect results. We always aim for excellence and to always have the mindset of continuous improvement. In achieving results, we still make work fun and we completely value our team as people, not just resources in which we display care as well as empathy. Celebrating success with our team is also our priority and we highly encourage integrity and transparency.

Job Title: Head of Sales and Marketing

Job Type: Full Time

Reports To: Cofounder

Main Responsibilities:

• Ownership of the sales strategy and methodology
• Regular sales training and development initiatives
• Ensuring fast launch and ramp up of new buildings/properties
• Flawless marketing execution across all key channels
• Own the brand strategy driving distinctiveness and impact and ensuring consistency across all touchpoints
• Deploy innovative and cost-efficient marketing activations that allow us to punch above our weight as a start-up
• Lead the execution across all marketing channels including digital/performance marketing, content and social media, offline marketing and events, third party listing platforms, partnerships, PR (corporate and consumer)
• Ensure best in class data tracking and reporting
• Manage marketing budget
• Analysis of funnel health and key performance indicators to generate insights for continuous improvements and optimizations
• Ensuring fantastic customer experience throughout the sales process
• Implementation of rental price increases as required
• Leadership of discounts policies to maximize revenue potential
• Leading the growth of the B2B channel to source leads from corporate bookings and partnerships with companies, institutions, and higher education
• Ownership of all sales processes, SOPs, and tech tools to ensure the efficiency and maximum effectiveness of the team

Experience and Qualifications Required:

• Minimum of 8 years\' experience in a B2B or B2C sales/marketing environment
• Experience using CRM software e.g. Salesforce/Hubspot etc.
• Some line management experience
• Experience in a pre-Series C start-up
• Experience in sales process design
• Experience in sales training
• Specific digital/performance marketing experience
• Excellent communicator
• Strong analytical capabilities
• High drive for results
• Customer empathy and focus

What\'s in it for You: Working for Cove gives you a great deal of opportunities to learn in an exciting young startup incubated through and you\'ll be working directly with the three co-founders: Sophie, Luca, and Guillaume, where you\'ll also get to experience first-hand what it takes to get a new high-growth business off the ground. In your role, you\'ll have the opportunity to hit the ground running and take ownership from day one. Everything you do matters and will add up to make an impact on the team so we will always appreciate the diverse ideas and inputs from everyone. We embrace your development in your journey with us. The team is fast-paced, hard-working, and expects results but we also highly value our employee engagement and are committed to a human and empathetic environment with plenty of fun thrown in.

Cove