Isv Content Marketing Manager, Apj
Singapore, Singapore
Job Description
A hands-on builder with 8+ years’ experience in a B2B Content Marketing role - high-tech products/SaaS preferred
- Proven experience of creating business-outcome based content that supports core acquisition and nurture campaigns that accelerate growth in the Software-SaaS segment
- Proven experience of creating successful digital and video content campaigns targeted at Software Decision Makers – Business and IT
objectives to align to business and support the growth targets.
Job summary
The APJ Software/ SaaS Field Marketing team is looking for a Sr. Campaign & Content Manager to own the creation, execution, and optimization of integrated marketing campaigns.
The role requires working with cross-functional teams such as Campaigns and Programs, ISV Sales, & Field Marketing teams to define the messaging & create software technology specific content with use cases and value propositions. The ability to narrate the story to technical and non-technical audiences is key.
- Build inspirational C-suite video content to showcase the value and business impact that AWS cloud technology drives for end customers
- Build thought leadership assets for Software SaaS Business and IT Decision Makers which educate and help accelerate their Digital Transformation
- Work with in-country sales teams to create and manage an annual pipeline of content against agreed targets
- Work with external agencies to experiment with cutting edge content mediums and increase ROI from existing investments.
- A natural team player and have a desire to work with others for broader success.
- Able to operate successfully in a rapidly changing, ambiguous and undefined environment.
- Metrics/ROI focused and knows how to generate leads & track to closed loop.
- Understands sales & marketing integration e.g. clear understanding of the marketing mix and how to build and deliver integrated
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Job Detail
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Job IdJD1026517
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned