Job Description

Job Summary

Looking for a lead content marketing specialist who will report to a senior brand marketing manager, the candidate will be responsible in developing concepts and creative approaches for global marketing campaigns, with a passion to maintain the brand\'s integrity and resonate with our consumers.

Working alongside with the creatives & content marketing specialists, he/she is an independent individual who can lead integrated campaign planning end-to-end across key markets like Singapore, Australia and United States.

Areas Of Responsibilities

Content Strategy

• Possess good analytical skills to incorporate audience data and customer insights into creative ideas
• Assess suitable marketing platforms that can effectively communicate creative ideas to customers

• Develop creative concepts and passionate in pitching ideas to internal stakeholders
• Practical in crafting concepts that work in-line with business objectives, KPIs and budget.

• Strong executional writing skills to adapt creative ideas into executional contents that work across the funnels (from brand awareness to driving sales conversions).
• Acts as a brand guardian to ensure all customer-facing contents are in-line with brand identity and TOV.

• 5-7 years of experience in a marketing / advertising role that involves content writing for a B2C organization, within the Home & Living industry as a bonus.
• Strong organizational skills with attention to details
• Good stakeholder management skills, and is a team player
• Keen analytical mind and solution-oriented when faced with problems
• Keen interest in mentoring and growing a team

Castlery