Job Description

Location : Nanyang Ave

Position : Library - Executive/Senior Executive, Library Services Division

Contract period : Immediate (1 year)

Work hours

Monday to Thursday: 8.30am \xe2\x80\x93 5.45pm

Friday: 8.30am \xe2\x80\x93 5.15pm

Lunch: 45min

Salary range between $3k - $3,500, depending on qualifications and relevant working experience

Responsibilities:

• Execute the running of marketing campaigns in accordance with the overall communication and marketing strategy.

• Conceptualise and manage content creation of relevant and engaging digital content for publishing onto various digital platforms.

• Implement marketing activities across a broad range of digital marketing channels (Social Media, Digital screens, Print, Email).

• Conduct research on academic library trends and the library\xe2\x80\x99s various stakeholder groups to drive engagement.

• Execute the planning, organisation, and lead logistics for outreach events, activities and initiatives driven by the team and cross collaborative projects.

• Monitor effectiveness of campaigns, write reports and share insights with the team.

• Brainstorm, design and develop creative marketing collaterals including copy writing and editing.

• Maintain a social media presence on the most used social media platforms, enhance brand awareness and manage social media marketing campaigns.

• Participate in service or space transformation initiatives or projects.

• Diploma/Degree preferably in communication, marketing, new media or other related fields.

• Work experience in a library or educational organisation will be advantageous.

• Knowledge in managing business accounts of key social media platforms such as Instagram, Facebook, Twitter and Telegram and use the various tools and resources of each platform to study/boost followers, reach and engagement.

• Excellent written and verbal communication skills.

• Experience in writing for social media and conducting business presentation will be advantageous

• Proficient in Microsoft Office (Word, PowerPoint and Excel).

• Proficiency in Adobe Illustrator, Photoshop, Adobe Premiere Pro or any other video editing software will be advantageous.

• Enthusiastic, results-oriented and able to work independently in fast-paced environment.

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