Job Description

Communications & Marketing

Responsible for communications plans that support the University’s brand, corporate communications and marketing strategy and framework. Core communications portfolio covers marketing communications for Student Recruitment campaigns, internal/change communications, and high visibility University-level events. You will have access to a panel of creative and media planning agencies collaborating closely with you to create impactful campaign outcomes with clear, defined metrics. If you enjoy making an impact and have a passion for creative writing, video production and creative ideas and design, we have a great opportunity for you to help shape our university's brand and communications strategy.

• Work with Senior Manager to plan and launch student recruitment campaigns to generate demand and leads to Open House and course preview talks leading up to University admission season
• Manage agencies involved in campaign planning and production, ensuring timely campaign launch, campaign metrics are met through high quality campaign execution
• Responsible for the University’s core corporate collaterals (annual reports, corporate slides, year-end greeting cards) in close alignment with brand messaging
• Support Senior Manager as Events Lead by developing and maintaining high standards and processes, including updating and maintaining University-wide events calendar
• Develop compelling themes and agendas for high-impact University events including ministerial visits and University forums
• Plan and executive internal comms campaigns and measure their effectiveness, working with a network of internal comms staff representatives and external agency
• Act as the Content and Editorial Co-Lead for the staff portal and develop engaging content including planning of editorial calendar, producing and editing content from other schools/departments from across the University
• Provide timely reports (eg: visitorship, page views etc) and leverage analytics for learning and further enhancements of the staff portal
• Support and coordinate time-sensitive internal communications across all relevant platforms

Job Requirements

• Bachelor’s Degree or above in Communications, Journalism, Business, Marketing or equivalent field of study
• 8 - 10 years of communications experience in integrated marketing campaign management, corporate communications, public relations, content marketing in in B2C practice, with strong exposure to digital platforms and content management systems (eg: Sharepoint or Sitefinity)
• Excellent written and oral communication skills in English with editorial flair and strong creative judgement. Proficiency in Chinese language would be advantageous
• Experienced in event marketing and related protocol, particularly those involving C-suite and government officials
• Result-oriented team player who is able to work independently with learning agility
• Tech-savvy with knowledge of applications/tools (eg: Canva, PhotoShop, Qualtrics) would be advantageous
• Meticulous, self-initiated, strong project management skills