Job Description

What the role is

The successful candidate will manage the development and implementation of above-the-line, below-the-line, digital marketing and media strategies as part of integrated marketing campaigns to promote the adoption of healthy lifestyle habits amongst Singaporeans and ethnic communities. The Health Promotion Board\xe2\x80\x99s vision is to make Singapore a nation of healthier people. Join us to be a part of this journey if you\xe2\x80\x99re passionate about creating boundary-pushing work that drives behavioural change.
You will be a part of HPB\xe2\x80\x99s Marketing Team who develops and implements campaigns and a range of initiatives such as mental health awareness, school-based outreach, community outreach, ethnic group engagement and parent engagement.
Be Part of the Team. Join us if you are a dynamic and self-motivated individual with a keen interest in contributing to our work in public health. Specifically, the responsibilities will include:

• Developing a marketing comms framework and 360 integrated marketing plans including above-the-line, below-the-line and always-on presence, as well as complementing on-ground activations to educate and activate the target audience;
• Managing internal and external stakeholders to drive alignment and collaboration in formulating marketing strategies for the promotion and uptake of HPB\xe2\x80\x99s health promoting programmes, anchoring the strategy formulation on data and insights, to contribute to programme KPIs;
• Planning and implementing go-to-market strategies including marketing activation leading to the achievement of desired outcomes and targets;
• Managing appointed creative, media, event management agencies and other vendors to ensure timely delivery of quality and innovative campaigns for the targeted audience;
• Social media community management including moderation and replies to comments, organisation of social media contents, management of user generated content;
• Optimising brand recognition, user experience and awareness of marketing initiatives among target audience;
• Planning, monitoring and managing campaign budgets to ensure cost effectiveness, achievement of campaign deliverables and improvement in marketing ROI;
• Monitoring, evaluating and reporting campaign performance, providing analytical and strategic assessments, for continuous improvement;
• Performing administrative duties including procurement, budget monitoring, financial duties, business review of agencies/vendors, etc.

Qualifications and Experience:

• At least a Bachelor\xe2\x80\x99s degree in Marketing, Business Administration or Communications
• 3-8 years of proven track record in managing and executing integrated communications and marketing in a B2C environment;

Skills Requirements:

• Able to design and create creative content proficiently
• Familiar with digital marketing and website building
• Familiar with social media community management
• Strong analytical and problem solving skills;
• Excellent interpersonal, networking and influencing skills;
• Excellent communications (spoken and written) in both English and Tamil languages for the planning of Indian outreach marketing campaigns
• Able to present and interact confidently across the organisation and with external stakeholders
• Strong organisational, project management and multi-tasking abilities;
• Strong collaboration, team orientation and skilled in working within a cross-functional matrix environment;

What you will be working on

What we are looking for