Job Description

LOCATION: MAKATI CITY
SALARY: MARKET
SHIFT: SHIFTING
MARKETING MANAGER IS RESPONSIBLE TO ACQUIRE LOCAL MEDIA & MARKETING PARTNERS TO MAXIMIZE CROSS-PROMOTION & BRAND EXPOSURE OPPORTUNITIES AND DEVELOP AND IMPLEMENT LOCAL MARKETING STRATEGY.

JOB RESPONSIBILITIES:

• CREATE PROMOTION PLAN AND PRESENT TO HIGH LEVEL MANAGEMENT.
• ENSURE MONITORING OF PROMOTIONS.
• OVERSEE ONLINE AND DIGITAL PROMOTIONS.
• WORK WITH DIFFERENT STAKEHOLDERS TO UNDERSTAND LOCAL MARKET AND CREATE ENGAGING LOCAL CONTENT & DESIGN TO ACQUIRE AND RETAIN DRIVERS & USERS.
• PLAN, COMMUNICATE, EXECUTE, MEASURE & REPORT ROI OF LOCAL MARKETING CAMPAIGNS.
• PROVIDE INPUT TO DIGITAL MARKETING TEAM AND WORK WITH REGIONAL TEAM TO ROLL OUT REGIONAL CONTENT & CAMPAIGNS.
• LEAD CONTINUOUS IMPROVEMENT OF USER EXPERIENCE FOR ACQUISITION CHANNELS.
• ANALYZING AND REPORTING ON CAMPAIGN RESULTS, CONVERSION RATES, AND OTHER KPIS.
• IDENTIFYING AND TESTING NEW OPPORTUNITIES TO DRIVE GROWTH OF ONLINE MARKETING CHANNELS.
• KNOWLEDGEABLE ON ACQUISITION BEST PRACTICES, TECHNOLOGIES, AND TRENDS.
• CONDUCTING RESEARCH AND COMPETITIVE ANALYSIS (MARKET SIZE, COMPETITIVE BENCHMARKS AND TRENDS.

• AT LEAST 7-9 YEARS WORKING EXPERIENCE WITH SOLID UNDERSTANDING OF CONTENT/INBOUND MARKETING, B2B MARKETING, BRANDING AND PR.
• HANDS-ON EXPERIENCE IN EXECUTING AND MANAGING DESIGN & CONTENT CREATION.
• ABILITY TO LEARN AND ADAPT QUICKLY IN A STARTUP ENVIRONMENT.
• EXPERIENCE HANDLING AGENCIES (ADVERTISEMENT/PR).
• STRONG ORGANIZATIONAL SKILLS AND THE ABILITY TO EFFECTIVELY MANAGE MULTIPLE PROJECTS AT ONCE WITH EXCELLENT ATTENTION TO DETAIL.
• ABILITY TO EFFECTIVELY RESOLVE PROBLEMS AND/OR ROADBLOCKS AS THEY OCCUR, AND KNOW WHEN TO ESCALATE.
• ASSERTIVE, TAKE CHARGE ATTITUDE, AMBITIOUS, CREATIVE, AND A TEAM PLAYER.