Job Description

Company Description

RHB Bank was established in Singapore in 1961 and, through a series of rapid expansion and strategic mergers, became known as RHB Bank Berhad Singapore (RHBS) in 1999. As a fully-licensed bank, throughout these years of dedication in Singapore, we have certainly built formidable ties with our customers and established ourselves as one of the Republic's most trusted financial institutions.



Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, email and display advertising campaigns.
• Collaborate with internal stakeholders to optimise digital marketing campaigns to drive their business objectives/targets.
• Manage and optimise Bank-owned digital platforms to drive engagement and leads.
• Gather and interpret digital metrics, trends reporting and present recommendations. Optimise and be data-ROI-driven in continuously measuring and improving digital campaign to lower CPL/CPA.
• Performance management of vendor partners to achieve optimal results.
• Good grasp of digital and creative strategies. Identify trends and insights, and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Assist and support in the execution of events as per the Bank's marketing calendar.
• Preparation of monthly management reporting and presentation decks.

Qualifications

Requirements:

• Degree with at least 3-5 years marketing experience in B2C digital campaigns
• Hands-on experience with SEO/SEM, social and CRM platforms. Media knowledge is a must.
• Data-driven and good understanding of key digital metrics such as traffic, conversion rates etc. with the ultimate objective of driving lower CPL and better ROI.
• Responsible for managing and optimising (display, SEM, SEO etc.) across business units' product suite to achieve digital objectives which include leads acquisition, traffic, conversion rates optimisation.
• Strong grasp of digital and social media platforms and strategies to lead digital marketing campaigns from concept to execution to optimisation, tracking and reporting.
• Ability to multi-task, work under pressure and meet deadline, meticulous i.e. with good attention to details.
• Knowledge of financial products and/or agency experience would be ideal.
• Self-motivated, team player.

Additional Information

RHB is a dynamic organization that promotes a work culture of high performance, where its biggest asset, the RHB-ians, are continuously developed & nurtured to their fullest potential through its robust talent management practices.

At RHB, we take PRIDE in our people and our teams. Great relationships built on trust, a 'leading it right' environment, challenging assignments and a culture of excellence are the pillars to the dynamic and diversified workplace we call home.