Job Description

This is a marketing role and the incumbent reports directly to the marketing manager in the assigned business unit. The incumbent is responsible for overseeing the development of the marketing plan. This person will also work in close collaboration with the local cross functional team as well as regional team to shape and win in the market/ disease area, with the aim of making our products available to every patient and physician who need them. The role provides strong leadership, mentorship, and customer product expertise to the sales team. The individual will be involved in strategic business planning, developing, and executing the brand marketing strategies to achieve good product positioning in ensuring that the brand\xe2\x80\x99s portfolio of sales and profitability objectives are met. At this level, the role has increased responsibility including, but not limited to, additional skills, multiple lines/products, diverse teams, etc. Critical to this role\xe2\x80\x99s success will be the individual\xe2\x80\x99s leadership skills and the ability to communicate and work well with all levels of internal and external partners.

Job Responsibilities Marketing Responsibilities:

• Develop brand strategy and marketing plan(s) in alignment with global, regional, and local strategic direction.
• Timely execution of marketing plan(s), programs and materials in collaboration with sales and medical affairs, including regular monitoring and adjustment as required.
• Maximize market/patient access for our products through prompt hospital listings and innovative programs.
• Engage and develop KOLs/speakers and key prescribers through meaningful engagement activities and field visits.
• Conduct regular product training, business reviews and sales support activities, including field visits to ensure optimal sales force efficiency and competency.
• Perform relevant market research and analysis to support decision making, including regular sales, market and competition monitoring/ analysis and review to tweak strategy as appropriate.
• Work closely with internal cross-functional teams including finance, IT, regulatory affairs and regional teams for alignment and support, including identifying best practices for local implementation.
• Keeping up to date on product/disease knowledge, customers, and competition.
• Ensure operational excellence in managing vendors, promotional budget, inventory, sales forecast, and timely submission of reports.
• And other such duties/assignments from management from time to time.

Qualifications

• Minimum Bachelor\xe2\x80\x99s Degree with preference for Science/Pharmacy/Business/ Marketing Discipline Experience
• Proven experience over 3-5 years in pharmaceutical sales and strong knowledge of the Singapore Healthcare System
• 1-2 years marketing/product management in pharmaceutical preferred

Other Competencies

• Demonstrates agility and the passion to adapt swiftly in an ever-changing complex business environment
• Ability to demonstrate independence and is self-motivated in being a change agent.
• Strong teammate with exceptional interpersonal, communication & presentation skills for exceptional stakeholder engagement (both internal and external)
• Launch excellence and marketing experience in pharmaceuticals is valued.
• Experience in specific TA will be an added advantage.
• Strong, demonstrated leadership qualities, driven by a passion to excel in a customer-centric organization.
• Strong business acumen, strategic and critical thinking skills with understanding of healthcare ecosystem trends.
• Demonstrated ability to manage relationships with HCP, key institutions, professional associations, decision makers and other key stakeholders.
• Demonstrated ability to build and run a brand team including Sales, Medical, Regulatory, Compliance, Governance, Training and Supply and Demand.
• Knowledge of regulations governing disease awareness activities.
• Digital capabilities - understand their customers\xe2\x80\x99 digital habits and excel at adding value to customize effective digital communication to this.
• Demonstrates creativity and meets customer needs through an omni-channel engagement approach.