Job Description

The F&B Marketing Manager is responsible for developing, implementing, monitoring and evaluating all marketing communications strategies for the F&B outlets including advertising, promotions, public relations, e-commerce, social media and collateral with focus on driving incremental revenue in line with the overall visions and objectives of the outlets. Responsibilities: Planning Marketing Strategy

• Regularly define and identify most effective communication channels to promote existing products and services

• Develop advertising opportunities (special printed media, radio, other)

Creating marketing content

• Design and develop marketing material (photo and video shooting, collaterals, social media, whatsapp and direct marketing emails

• Manage digital marketing and social media activity across the various social media platforms including the development of content and analysis of reach and conversion

• Source for and promote events that will drive traffic to the F&B outlets and grow revenue

Brand Management Awareness

• Coordinate and manage media/public interest to generate coverage and maintain awareness of the branded outlets

• Keep current with marketing trends, competitive analysis, new communication techniques and digital platform, in order to explore and recommend creative ways to reaching out to target audience groups

• Plan monthly promotional calendar with outlet managers generating ideas for new offerings

• Evaluate and prepare reports showing the results of marketing campaigns (ROI)

• Maintain effective internal communications to ensure all relevant internal departments and regional office are kept informed of marketing objectives

Customer Engagement

• Build and maintain customer database and engage through regular customer communiqués as in newsletters, loyalty programs

• Support operations team in managing guest experience on site, be visible and be part of the face and the host of the outlets

• Respond to media or customer queries and complaints and host special events in conjunction with management to promote the outlets